Hotline: Sony hires Ryan Morrison & MacMillan

Sony has hired the digital communications planner Ryan Morrison & MacMillan to develop the online strategy to promote its Blu-ray disc product. The online activity will include blogs and a website, which will be designed by the digital agency Hi-ReS!.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).