HOTLINE: TBWA\GGT lands Abbey National's direct marketing account

TBWA\GGT has landed Abbey National's direct marketing account, following a competitive pitch. The agency will now work closely with Abbey's other recent appointments, TBWA\London, Naked Communications and MindShare, to create an integrated marketing communications strategy for the brand. The review was overseen by Abbey National's customer propositions director, Angus Porter.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).