Hotline: Travelodge hires DM agency

Travelodge has hired the DM agency Davison Smiley-Jones to develop a customer relationship marketing programme. The company wants to build loyalty among existing customers and attract new ones.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).