HOTLINE: Treasury-ordered inquiry casts doubt

A Treasury-ordered inquiry by the former NatWest chief, Derek Wanless, has cast doubt on the effectiveness of the Government's multimillion-pound campaigns on public health issues. He said ads should be more carefully researched and targeted to compete with "sophisticated" campaigns for unhealthy products such as junk food.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).