UK adspend is expected to rise by 4.8 per cent this year after allowing for inflation, according to the Advertising Association. Internet advertising is likely to be the single fastest-growing medium, increasing by more than 50 per cent in 2003.
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The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.
The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.