Charlotte Beers, the under-secretary of state for public diplomacy and public affairs in the George Bush administration, is stepping down following weeks of speculation. Beers, who was nicknamed "the most powerful woman in advertising" during her stint at Ogilvy & Mather, was criticised for her "shared values" campaign, which aimed to improve the image of the US in Muslim states.
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).