Virgin Radio is launching an editorial package aimed at advertisers, entitled Spotlight. It will consist of on-air editorial segments that will enable companies to embed their marketing messages into the radio station's programming. The move is the latest part of Virgin's "Access All Areas initiative, which was introduced earlier this year to improve advertising effectiveness.
A new Campaign for a new breed
New ideas, new perspectives, new focus
Register for tailored email bulletins today and let us deliver the insight that you needRegister Now
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).