HOTLINE: Virgin Radio launches editorial package

Virgin Radio is launching an editorial package aimed at advertisers, entitled Spotlight. It will consist of on-air editorial segments that will enable companies to embed their marketing messages into the radio station's programming. The move is the latest part of Virgin's "Access All Areas initiative, which was introduced earlier this year to improve advertising effectiveness.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).