Woolworths is delaying a decision on the pitch for its £25 million account and has denied that the business is poised to move into Bartle Bogle Hegarty. Octavia Morley, the Woolworths marketing director, confirmed that both BBH and the incumbent, Bates UK, had been called in for further talks, but insisted none of the competing agencies, including WCRS and TBWA/London, had been ruled out.
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).