Hotline: World Federation of Advertisers president elected

Paul Carothers, the vice-president for public affairs at Kraft Foods, has been elected as the president of the World Federation of Advertisers for the next two years. He succeeds Rolf Kreiner, a senior executive at McDonald's in Germany.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).