Wunderman, the WPP-owned marketing services network, has appointed the Young & Rubicam veteran David Sable as the vice-chairman and president of its worldwide operations. Sable, who joined Wunderman three years ago to run its New York operation, will work on key client business including IBM, Citibank and Kraft. Barry Kessel, the head of Wunderman's IBM account, has been appointed as the president and managing director of Wunderman New York to succeed Sable.
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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).