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Central Office of Information executives are in talks with the receivers of Leagas Shafron Davis about the fate of more than pounds 4 million worth of its business handled by the agency until its collapse last week. Speculation is rife that the business, including the Inland Revenue and Special Constable recruitment, will move to another COI roster agency along with Mike Davis, Leagas Shafron’s managing director. But Davis said this week: ’The matter is out of my hands.’ See Newsmaker, p12.

Central Office of Information executives are in talks with the

receivers of Leagas Shafron Davis about the fate of more than pounds 4

million worth of its business handled by the agency until its collapse

last week. Speculation is rife that the business, including the Inland

Revenue and Special Constable recruitment, will move to another COI

roster agency along with Mike Davis, Leagas Shafron’s managing director.

But Davis said this week: ’The matter is out of my hands.’ See

Newsmaker, p12.



IPC’s Country and Leisure Group is testing the water for an upmarket

gardening title with a one-off publication, Country Life Gardens. The

glossy magazine launch is timed to coincide with the Chelsea flower show

in May. The cover price will be pounds 3.95 and it will have an initial

print run of 60,000. Hamish Dawson, publishing director of IPC’s country

and equestrian titles, said: ’This is a one-shot; clearly, if it is

successful, it could lead to others’.



The Independent Television Commission has concluded that the way in

which cable TV channels are packaged can restrict and distort viewer

choice. The announcement is expected to lead to the offer of a wider

range of basic channel packages of different sizes, prices and

compositions.



Richard Pinder, Ogilvy & Mather’s deputy managing director, has been

promoted to managing director of the agency. Pinder, the former client

services director at Grey, joined O&M last April with the expectation

that he would take over the managing director job within a year.



Gateway 2000 has appointed McCann-Erickson as its new global advertising

agency with immediate effect. Gateway previously employed DMB&B, but was

reported to have fired the agency from its dollars 50 million global

account two weeks ago. The appointment of McCanns was made by the new

president and chief executive, Jeffrey Weitzen, who joined in January

from AT&T where McCanns is a roster shop.



’Mad’ Frankie Fraser, the ex-South London gangster who was once dubbed

Britain’s most violent man, has been signed by Mellors Reay & Partners

to appear in its first TV commercial for Campari. Carol Reay, the

agency’s chief executive, said the one-time enforcer for the Richardson

gang was being used as an ’extra’ and would not necessarily appear in

the final version of the film.



Courts has shortlisted three agencies with supermarket experience to

compete with the incumbent, CDP, for its pounds 13 million advertising

account. They are Lowe Howard-Spink, RPM3 and Bates Dorland.



Emap Metro is believed to have decided against relaunching its men’s

sports-lifestyle title, XL, after suspending publication at the

beginning of this year. Emap bought the title from Affinity Publishing

in December 1996, relaunching it as a magazine for readers who had

outgrown FHM. ABC figures for July-December 1997 show that XL had a

circulation of 53,759. No-one at Emap Metro was available for

comment.



Talk Radio is joining Digital One, the consortium bidding for the

national digital radio licence, alongside the founding partners, GWR

Group and Ginger Media Group. The move brings all the UK’s national

radio stations under one umbrella for the bid.



Debonair, the cut-price airline, is reviewing its pounds 1.2 million

account out of Mellors Reay & Partners seven months after appointing the

agency to the business. The review will mark the end of the ’Franco

says’ .



Optimedia is understood to have taken on the office furniture giant,

Staples, with immediate effect after winning the pounds 6 million

business from Zenith Media. Zenith is said to have asked to end its

relationship with the client, rather than serving its notice period.



Campaign is presenting a one-day conference, ’Media Research: Time to

Reassess’, on 28 May at the Langham Hilton, London. For more information

call Tania Cassell on 0171-413 4116.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).