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The Telegraph has made a last-ditch bid to settle its dispute with News International and the Audit Bureau of Circulations before going to court on 7 July, by suggesting a fourth category for ABC figures which would give a breakdown for subscription sales. The Telegraph’s managing director, Jeremy Deedes, said: ’We are hoping to release the logjam on ABCs, and if this finds favour with the ABC and NI we will resolve the present difficulties and proceed to a sensible discussion of ABC rules overall’.

The Telegraph has made a last-ditch bid to settle its dispute with

News International and the Audit Bureau of Circulations before going to

court on 7 July, by suggesting a fourth category for ABC figures which

would give a breakdown for subscription sales. The Telegraph’s managing

director, Jeremy Deedes, said: ’We are hoping to release the logjam on

ABCs, and if this finds favour with the ABC and NI we will resolve the

present difficulties and proceed to a sensible discussion of ABC rules

overall’.



The Government’s case for banning tobacco sponsorship will receive a

boost this Friday when a survey by the Health Education Authority will

reveal new evidence that children believe cigarettes are advertised on

television. Tessa Jowell, the public health minister, will seize on the

report, which shows that 51 per cent of 11- to 15-year-olds said they

had seen TV ads for cigarettes in the past six months. Seymour

Fortescue, the HEA’s chief executive, blamed the findings on promotions

by the tobacco industry, notably sports sponsorship.



The independent communications consultancy start-up headed by Andy

Tilley, Derek Morris and Ivan Pollard is to be called Unity. The agency

is named after the pub where Tilley and Morris first held talks about

setting up the agency. Meanwhile, Zenith Media is understood to be

recruiting outside the agency for a new managing director to replace

Tilley.



Delaney Fletcher Bozell, Leagas Delaney and Gotham have been shortlisted

to pitch for the pounds 10 million European launch account of Ultrafem’s

Instead, an alternative sanpro product. Bozell Worldwide in New York

handles the business in the US, where the campaign has been led by a

dollars 5 million infomercial campaign.



The Independent Television Commission has called for Channel 4 to

produce more original British programming once the funding formula by

which the broadcaster makes payments to ITV is phased out. The formula

is expected to be dropped within two years.



United Distillers launches Tony’s Freezer cocktails with an off-the-wall

campaign from St Luke’s this weekend. The TV commercials - the agency’s

first work for the client - follow the antics of a group of young women

trying different ’serving suggestions’ for the pre-prepared

cocktails.



Grounds Morris has been appointed by United Advertising Publications to

handle creative work for Exchange and Mart magazine. Media buying

remains with the Media Business.



Danielle Barr, the former Publicis chairman, has reached an out-of-court

settlement in her legal action for damages after a car crash six years

ago which she claimed left her unable to continue her job (Campaign, 6

June). Her claim for more than pounds 50,000 compensation was due to

have been heard in the High Court next week.



The Poulter agency in Leeds will not to repitch for the pounds 2 million

account for Fox’s Biscuits, which it has held for the past 15 years.



HHCL and Partners, Saatchi and Saatchi, St Luke’s and Mustoe Merriman

Herring Levy will contest the business.



J. Walter Thompson has promoted David Baker to the new role of worldwide

director of its Thompson Total Branding initiative. Six newly appointed

global planning directors will work with him and be responsible for core

brands. Three are in London: John Stuart on Unilever, Bernadette Knox on

Nestle and Richard Block on Shell. Baker has been JWT Europe’s head of

planning for five years and has been with the London office since

1968.



Garret O’Leary, Carat Interactive’s managing director, has left the

agency without a job to go to. Carat is understood to be looking

externally and internally for a replacement for O’Leary, who joined from

Bates Interactive to launch the department last year.



Fox Kids, the UK cable and satellite channel children’s channel, is

holding a review of its pounds 1.5 million media planning and buying

business. J. Walter Thompson, the Network and BJK&E are understood to be

pitching for the account.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).