The Telegraph has made a last-ditch bid to settle its dispute with
News International and the Audit Bureau of Circulations before going to
court on 7 July, by suggesting a fourth category for ABC figures which
would give a breakdown for subscription sales. The Telegraph’s managing
director, Jeremy Deedes, said: ’We are hoping to release the logjam on
ABCs, and if this finds favour with the ABC and NI we will resolve the
present difficulties and proceed to a sensible discussion of ABC rules
The Government’s case for banning tobacco sponsorship will receive a
boost this Friday when a survey by the Health Education Authority will
reveal new evidence that children believe cigarettes are advertised on
television. Tessa Jowell, the public health minister, will seize on the
report, which shows that 51 per cent of 11- to 15-year-olds said they
had seen TV ads for cigarettes in the past six months. Seymour
Fortescue, the HEA’s chief executive, blamed the findings on promotions
by the tobacco industry, notably sports sponsorship.
The independent communications consultancy start-up headed by Andy
Tilley, Derek Morris and Ivan Pollard is to be called Unity. The agency
is named after the pub where Tilley and Morris first held talks about
setting up the agency. Meanwhile, Zenith Media is understood to be
recruiting outside the agency for a new managing director to replace
Delaney Fletcher Bozell, Leagas Delaney and Gotham have been shortlisted
to pitch for the pounds 10 million European launch account of Ultrafem’s
Instead, an alternative sanpro product. Bozell Worldwide in New York
handles the business in the US, where the campaign has been led by a
dollars 5 million infomercial campaign.
The Independent Television Commission has called for Channel 4 to
produce more original British programming once the funding formula by
which the broadcaster makes payments to ITV is phased out. The formula
is expected to be dropped within two years.
United Distillers launches Tony’s Freezer cocktails with an off-the-wall
campaign from St Luke’s this weekend. The TV commercials - the agency’s
first work for the client - follow the antics of a group of young women
trying different ’serving suggestions’ for the pre-prepared
Grounds Morris has been appointed by United Advertising Publications to
handle creative work for Exchange and Mart magazine. Media buying
remains with the Media Business.
Danielle Barr, the former Publicis chairman, has reached an out-of-court
settlement in her legal action for damages after a car crash six years
ago which she claimed left her unable to continue her job (Campaign, 6
June). Her claim for more than pounds 50,000 compensation was due to
have been heard in the High Court next week.
The Poulter agency in Leeds will not to repitch for the pounds 2 million
account for Fox’s Biscuits, which it has held for the past 15 years.
HHCL and Partners, Saatchi and Saatchi, St Luke’s and Mustoe Merriman
Herring Levy will contest the business.
J. Walter Thompson has promoted David Baker to the new role of worldwide
director of its Thompson Total Branding initiative. Six newly appointed
global planning directors will work with him and be responsible for core
brands. Three are in London: John Stuart on Unilever, Bernadette Knox on
Nestle and Richard Block on Shell. Baker has been JWT Europe’s head of
planning for five years and has been with the London office since
Garret O’Leary, Carat Interactive’s managing director, has left the
agency without a job to go to. Carat is understood to be looking
externally and internally for a replacement for O’Leary, who joined from
Bates Interactive to launch the department last year.
Fox Kids, the UK cable and satellite channel children’s channel, is
holding a review of its pounds 1.5 million media planning and buying
business. J. Walter Thompson, the Network and BJK&E are understood to be
pitching for the account.