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Kellogg has kicked off a surprise search for an additional advertising agency in the US to work alongside its three-strong roster. The multinational cereal giant currently uses J. Walter Thompson, Leo Burnett and Burrell Communications. Agencies under consideration are: BBDO Worldwide, Grey Advertising, Ammirati Puris Lintas, Young & Rubicam and the Martin Agency.

Kellogg has kicked off a surprise search for an additional

advertising agency in the US to work alongside its three-strong roster.

The multinational cereal giant currently uses J. Walter Thompson, Leo

Burnett and Burrell Communications. Agencies under consideration are:

BBDO Worldwide, Grey Advertising, Ammirati Puris Lintas, Young & Rubicam

and the Martin Agency.



Maiden Outdoor has issued a profits warning - it estimates that

first-half profits will be pounds 4.4 million against pounds 5.4 million

a year ago. Ron Zeghibe, Maiden’s chief executive, blamed the profits

warning on two factors: the World Cup, during which revenues fell short

of expectations, and a cyclical downturn.



Bartle Bogle Hegarty has recruited Ty Montague, a former Lowe &

Partners/SMS group creative director, to be creative director of its

planned New York office. Montague is currently freelancing out of his

Connecticut-based company, Montague & Co.



Harvey Nichols, the upmarket department store with sites in London’s

Knightsbridge and Leeds, is talking to direct marketing agencies about

launching a direct campaign. Harari Page, its advertising agency, is an

above-the-line operation and does not work on direct marketing.



VirginNet has seen pitches from four direct marketing agencies for its

creative account, having parted company with Mother last month. GGT

Direct, HPT Brand Response, Cold Eye and Anthem pitched last week, and

VirginNet is believed to have whittled the list down to Cold Eye and

Anthem.



MindShare has triumphed in the first of the country-by-country

centralisation pitches being held globally by Diageo. The WPP media

specialist has won the Australian part of the business after a

competitive pitch. The Burger King pitch, however, is still in progress

and will be awarded separately.



TDI, the transport advertising company, has won the contract for the

advertising rights for two separate tram companies, the Sheffield

Supertram network, run by Stagecoach, and the Midland Metro - launching

later this year in Birmingham and Wolverhampton. Each contract is worth

pounds 4 million over five years and will involve tram wraps and poster

sites at the stops.



Equity officials, who last week had their fourth meeting with ad

industry representatives to discuss the dispute which hit UK commercials

production, have warned of major differences still to be overcome before

a peace deal can be reached. The two sides are to meet again towards the

end of the year, when more accurate figures on how many actors are being

offered terms under an expired 1991 agreement will be available.



The environmental charity, Earthwatch, has appointed Maher Bird

Associates to carry out a brand-building campaign to start in October.

Earthwatch runs around 150 environmental field research projects, but is

best known for organising holidays at research sites for volunteers.



Alex Lawrie, which specialises in factoring and invoice discounting for

small businesses, is consolidating its pounds 2 million above- and

below-the-line business into FCB. The agency, which has handled the

above-the-line account for three years, pitched against Mountain View,

Mortimer Whittaker O’Sullivan and Limbo.



Guinness is targeting male drinkers who have never tried the product

with a TV ad breaking nationally this week through Abbott Mead Vickers

BBDO. The ad, for canned Guinness Draught, is the second in the ’good

things come to those who wait’ campaign and forms part of a pounds 3

million spend during September.



A memorial service for Dolly Beashel, a former senior creative at Grey

Advertising, is to be held on Monday 14 September. Beashel, who was the

creative director on the agency’s Pedigree Europe business, died

suddenly of a heart attack in April. Those interested in attending the

service should contact Dee Butler on 0171-413 2328 or 0468 270 580 for

details.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).