Kellogg has kicked off a surprise search for an additional
advertising agency in the US to work alongside its three-strong roster.
The multinational cereal giant currently uses J. Walter Thompson, Leo
Burnett and Burrell Communications. Agencies under consideration are:
BBDO Worldwide, Grey Advertising, Ammirati Puris Lintas, Young & Rubicam
and the Martin Agency.
Maiden Outdoor has issued a profits warning - it estimates that
first-half profits will be pounds 4.4 million against pounds 5.4 million
a year ago. Ron Zeghibe, Maiden’s chief executive, blamed the profits
warning on two factors: the World Cup, during which revenues fell short
of expectations, and a cyclical downturn.
Bartle Bogle Hegarty has recruited Ty Montague, a former Lowe &
Partners/SMS group creative director, to be creative director of its
planned New York office. Montague is currently freelancing out of his
Connecticut-based company, Montague & Co.
Harvey Nichols, the upmarket department store with sites in London’s
Knightsbridge and Leeds, is talking to direct marketing agencies about
launching a direct campaign. Harari Page, its advertising agency, is an
above-the-line operation and does not work on direct marketing.
VirginNet has seen pitches from four direct marketing agencies for its
creative account, having parted company with Mother last month. GGT
Direct, HPT Brand Response, Cold Eye and Anthem pitched last week, and
VirginNet is believed to have whittled the list down to Cold Eye and
MindShare has triumphed in the first of the country-by-country
centralisation pitches being held globally by Diageo. The WPP media
specialist has won the Australian part of the business after a
competitive pitch. The Burger King pitch, however, is still in progress
and will be awarded separately.
TDI, the transport advertising company, has won the contract for the
advertising rights for two separate tram companies, the Sheffield
Supertram network, run by Stagecoach, and the Midland Metro - launching
later this year in Birmingham and Wolverhampton. Each contract is worth
pounds 4 million over five years and will involve tram wraps and poster
sites at the stops.
Equity officials, who last week had their fourth meeting with ad
industry representatives to discuss the dispute which hit UK commercials
production, have warned of major differences still to be overcome before
a peace deal can be reached. The two sides are to meet again towards the
end of the year, when more accurate figures on how many actors are being
offered terms under an expired 1991 agreement will be available.
The environmental charity, Earthwatch, has appointed Maher Bird
Associates to carry out a brand-building campaign to start in October.
Earthwatch runs around 150 environmental field research projects, but is
best known for organising holidays at research sites for volunteers.
Alex Lawrie, which specialises in factoring and invoice discounting for
small businesses, is consolidating its pounds 2 million above- and
below-the-line business into FCB. The agency, which has handled the
above-the-line account for three years, pitched against Mountain View,
Mortimer Whittaker O’Sullivan and Limbo.
Guinness is targeting male drinkers who have never tried the product
with a TV ad breaking nationally this week through Abbott Mead Vickers
BBDO. The ad, for canned Guinness Draught, is the second in the ’good
things come to those who wait’ campaign and forms part of a pounds 3
million spend during September.
A memorial service for Dolly Beashel, a former senior creative at Grey
Advertising, is to be held on Monday 14 September. Beashel, who was the
creative director on the agency’s Pedigree Europe business, died
suddenly of a heart attack in April. Those interested in attending the
service should contact Dee Butler on 0171-413 2328 or 0468 270 580 for