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Norwich Union has appointed Saatchi and Saatchi and Media Buying Services to handle its pounds 12 million stock market flotation campaign. It plans to dump its comic spokesman, John Cleese, in favour of a more serious image. The campaign is expected to break in April and run until the pounds 4.5 billion flotation in June.

Norwich Union has appointed Saatchi and Saatchi and Media Buying

Services to handle its pounds 12 million stock market flotation

campaign. It plans to dump its comic spokesman, John Cleese, in favour

of a more serious image. The campaign is expected to break in April and

run until the pounds 4.5 billion flotation in June.



Abbott Mead Vickers BBDO has put its creative director, David Abbott,

back to work on new advertising for Sainsbury’s after the

problem-plagued retailer warned of a pounds 70 million fall in

profits.



The UK judges at the Cannes International Advertising Festival this year

will be Jaspar Shelbourne, the creative director of J. Walter Thompson,

Tiger Savage, an art director at Bartle Bogle Hegarty, and Gerry

Farrell, a creative director at the Leith Agency. The two juries will be

chaired by Bo Ronnberg, the chairman and creative director of Ronnberg

McCann Stockholm.



Virgin has shortlisted three agencies for the task of launching its

Virgin Jeans brand this year. Saatchi and Saatchi, Leagas Delaney and

Rainey Kelly Campbell Roalfe - which already works on Virgin Atlantic

Airways and Virgin Cola - will pitch soon.



British Sky Broadcasting has announced an increase in pre-tax profits of

26 per cent to pounds 134 million for the six months to the end of

December 1996. The results follow a record increase in the number of

subscribers of 434,000 in the final quarter, with total subscribers in

the UK and Eire now exceeding six million.



A political row has broken out over Nigel Lawson’s decision to star in a

TV campaign for M&G (see page 8). In the ad, Lawson promotes personal

equity plans, which he introduced as Chancellor of the Exchequer in

1986. Labour MPs, led by Ken Livingstone, have demanded that politicians

are banned from earning money as a result of their own decisions made

while in office.



Simon Wells, WCRS’s head of television, has left the agency suddenly

after more than nine years in the job. Wells, 41, said he was close to

securing a new job in broadcast television production. His role is to be

split between Peter Spratt, the director of creative services and

production, and Colin Hickson, who takes the title, head of

television.



GGT has promoted its business development director, Stephen Whyte, to

deputy managing director. The move is part of a series of management

changes that also sees the board account director, Ged Parton, promoted

to client services director.



Pearl Assurance has shortlisted DMB&B Financial, Impact FCA and Howell

Henry Chaldecott Lury to pitch for its pounds 3 million business. The

financial services company has been trawling for an agency since the end

of last year.



Diefenbach Elkins, the US-based corporate brand consultancy acquired

earlier this month by Interpublic on behalf of the McCann-Erickson

network, will open an office in the UK, possibly through acquisition,

this summer.



Grey North, the Leeds-based affiliate of Grey Advertising, has ceased

trading and called in insolvency experts. Wilson Pitts confirmed it was

advising the company, and had called an insolvency meeting for creditors

on 18 February.



Connex South Central, part of the French-owned railway group that won

the Network South Central and Network South East franchise last year,

has awarded its pounds 2.5 million advertising account to Philip Taylor

Associates. A poster campaign aimed at commuter road users breaks this

week.



Emap has announced the launch of a dedicated Internet sales house to

represent UK Websites. Emap Internet Sales has signed up a number of

popular Websites, including Channel Cyberia, as well as Emap’s own

sites, such as the Internet Chart Show.



Publicis has hired Marie-Louise Neill, a senior planner at Mustoe

Merriman Herring Levy, to take control of planning on the agency’s

Coca-Cola business. Her appointment ends a 15-month search by Publicis

for a suitable candidate.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).