Norwich Union has appointed Saatchi and Saatchi and Media Buying
Services to handle its pounds 12 million stock market flotation
campaign. It plans to dump its comic spokesman, John Cleese, in favour
of a more serious image. The campaign is expected to break in April and
run until the pounds 4.5 billion flotation in June.
Abbott Mead Vickers BBDO has put its creative director, David Abbott,
back to work on new advertising for Sainsbury’s after the
problem-plagued retailer warned of a pounds 70 million fall in
The UK judges at the Cannes International Advertising Festival this year
will be Jaspar Shelbourne, the creative director of J. Walter Thompson,
Tiger Savage, an art director at Bartle Bogle Hegarty, and Gerry
Farrell, a creative director at the Leith Agency. The two juries will be
chaired by Bo Ronnberg, the chairman and creative director of Ronnberg
Virgin has shortlisted three agencies for the task of launching its
Virgin Jeans brand this year. Saatchi and Saatchi, Leagas Delaney and
Rainey Kelly Campbell Roalfe - which already works on Virgin Atlantic
Airways and Virgin Cola - will pitch soon.
British Sky Broadcasting has announced an increase in pre-tax profits of
26 per cent to pounds 134 million for the six months to the end of
December 1996. The results follow a record increase in the number of
subscribers of 434,000 in the final quarter, with total subscribers in
the UK and Eire now exceeding six million.
A political row has broken out over Nigel Lawson’s decision to star in a
TV campaign for M&G (see page 8). In the ad, Lawson promotes personal
equity plans, which he introduced as Chancellor of the Exchequer in
1986. Labour MPs, led by Ken Livingstone, have demanded that politicians
are banned from earning money as a result of their own decisions made
while in office.
Simon Wells, WCRS’s head of television, has left the agency suddenly
after more than nine years in the job. Wells, 41, said he was close to
securing a new job in broadcast television production. His role is to be
split between Peter Spratt, the director of creative services and
production, and Colin Hickson, who takes the title, head of
GGT has promoted its business development director, Stephen Whyte, to
deputy managing director. The move is part of a series of management
changes that also sees the board account director, Ged Parton, promoted
to client services director.
Pearl Assurance has shortlisted DMB&B Financial, Impact FCA and Howell
Henry Chaldecott Lury to pitch for its pounds 3 million business. The
financial services company has been trawling for an agency since the end
of last year.
Diefenbach Elkins, the US-based corporate brand consultancy acquired
earlier this month by Interpublic on behalf of the McCann-Erickson
network, will open an office in the UK, possibly through acquisition,
Grey North, the Leeds-based affiliate of Grey Advertising, has ceased
trading and called in insolvency experts. Wilson Pitts confirmed it was
advising the company, and had called an insolvency meeting for creditors
on 18 February.
Connex South Central, part of the French-owned railway group that won
the Network South Central and Network South East franchise last year,
has awarded its pounds 2.5 million advertising account to Philip Taylor
Associates. A poster campaign aimed at commuter road users breaks this
Emap has announced the launch of a dedicated Internet sales house to
represent UK Websites. Emap Internet Sales has signed up a number of
popular Websites, including Channel Cyberia, as well as Emap’s own
sites, such as the Internet Chart Show.
Publicis has hired Marie-Louise Neill, a senior planner at Mustoe
Merriman Herring Levy, to take control of planning on the agency’s
Coca-Cola business. Her appointment ends a 15-month search by Publicis
for a suitable candidate.