HOTLINE

Sir Leo Pliatzky died this week, aged 79. In 1984 he initiated a seminal investigation into the commercials production business, culminating in the Pliatzky Procedures report in 1987, which laid out a series of guidelines designed to foster a more open and honest relationship between production companies and advertising agencies. An updated version was published in November 1996.

Sir Leo Pliatzky died this week, aged 79. In 1984 he initiated a

seminal investigation into the commercials production business,

culminating in the Pliatzky Procedures report in 1987, which laid out a

series of guidelines designed to foster a more open and honest

relationship between production companies and advertising agencies. An

updated version was published in November 1996.



Citroen is reviewing its below-the-line advertising business,

threatening its relationship with Carlson. Initial talks with a number

of below-the-line agencies have culminated in a shortlist, believed to

contain three shops, including the incumbent.



Ogilvy & Mather has parted company with two of its creative group heads,

Sally Bargman and Stuart Gill. Both have left without jobs to go to. In

a separate move, the agency has made Peter Robertson, formerly a

worldwide management supervisor on Seagram, a managing partner.



[Q]

Motive Communications faces a shake-up of its pounds 25 million

Whitbread media account as the client prepares to sell its brewing

interests to comply with competition rules after its acquisition of

Allied Domecq’s pub chain.



Maher Bird Associates has appointed Richard Longworth its new planning

director. Longworth, who was previously a board director at Abbott Mead

Vickers BBDO and who most recently worked at Lowe Howard-Spink, replaces

Karen Enver, who is leaving to become a founding partner of a new

agency.



Mother has been appointed by the Fabulous Bakin’ Boys to work on its

creative account. The cake and muffin brand recently secured

distribution in all the major UK supermarket chains, including Tesco,

Sainsbury’s, Safeway and Waitrose. Michaelides & Bednash will handle the

media planning.



Saatchi & Saatchi has created a commercial that demonstrates the power

of negotiation for the State of the World Forum. The ad is timed to

coincide with the forum’s conference for world leaders in Belfast and

dramatises how dialogue can help opposing forces to resolve their

differences.



The commercials director, Willi Patterson, is launching a production

company, Slim Pix, with the facilities group, Big Finish. ’I want to run

a company that isn’t hamstrung by overheads and ensure that a greater

percentage of the advertiser’s budget is converted into excellent

commercials,’ Patterson said.



Cable & Wireless Communications has announced operating profits up 17

per cent to pounds 331 million for the year to 31 March and a 1 July

launch date for its interactive TYV services, which include Flextech

Interactive, Bloomberg, Emap Online and Emap Radio, Scoot, PA Sporting

Life, Loot, Live TV and the Manchester Evening News.



Tessa Wire, head of TV at St Luke’s, has resigned to pursue other

interests.



Wire, who joined the then Chiat/Day eight years ago and is one of the

longest-serving members of the agency, is in talks with a number of

production companies.



Hugo Drayton, the marketing and promotions director of The Daily

Telegraph, is a late addition to the line-up of speakers at the Online

Consumer Conference, being held at Earls Court Conference Centre from

25-27 May. Three one-day conferences, sponsored by DoubleClick UK, will

be presented by Campaign, Marketing and Revolution. For a brochure call

0171-413 4390.



In last week’s Review column we reported that Barclays Bank had decided

to stop marketing its b2 savings account. In fact, this should have

referred to b2’s advanced savings account only. b2 continues to market

ISAs and other products.