HOTLINE

Delaney Fletcher Bozell has won the UK launch of the American womenswear retailer, Talbots, following a pitch against McBains, the Abbott Mead Vickers subsidiary. Talbots will now embark on a major marketing offensive as it goes head to head against the likes of Jaeger and Austin Reed for Women.

Delaney Fletcher Bozell has won the UK launch of the American

womenswear retailer, Talbots, following a pitch against McBains, the

Abbott Mead Vickers subsidiary. Talbots will now embark on a major

marketing offensive as it goes head to head against the likes of Jaeger

and Austin Reed for Women.



Joe Bloggs, the casualwear company, is searching for an ad agency to

handle the promotion of its spring/summer 1998 range. The company has

not used an agency since 1993 when Woollams Moira Gaskin O’Malley

created the ’everyone snogs in Joe Bloggs’ campaign. Bushra Ahmed, Joe

Bloggs’ marketing director, confirmed she was speaking to several

London-based agencies. A decision is expected by September.



J. Walter Thompson and Ogilvy and Mather have appointed a senior US

executive to run their joint Kodak media business worldwide. Bob Zach,

who takes the title of worldwide Kodak media director, joins from Hill

Holliday Connors Cosmopulos in Boston. His appointment follows the

announcement by the two WPP-owned agencies last November that they would

join forces to handle global media buying on behalf of the Eastman Kodak

Company.



Ogilvy and Mather Direct is rebranding itself as Ogilvy One to move away

from its direct mail image and position itself as a ’relationship

marketing’ agency. The move will involve a greater use of database

marketing.



Simon Hunter, a board account director at TBWA Simons Palmer, has quit

the agency to join Court Burkitt and Company, where his role will

include new business and general management as well as looking after

clients.



Hunter, who starts at Court Burkitt next week, said: ’I wanted a broader

role and I have found people I want to make ads with, at a place that is

relatively free of politics’.



BSkyB has announced a 21 per cent increase in pre-tax profits to pounds

215 million for the nine months to the end of March. Ad revenue was up

34 per cent year on year and now represents 11 per cent of turnover,

while total paying subscribers were up by 121,000 in the first quarter

to 6.2 million.



BMP4 has won the pounds 500,000 ad account for Cole and Mason, which

manufactures 65 per cent of the salt and pepper mills sold in the UK.

The business was won without a formal pitch, although four other

agencies were initially shortlisted. Cole and Mason is expanding to

produce general kitchenware accessories next year, and is expected to

increase its advertising budget accordingly.



Dalepak, the frozen and chilled foods manufacturer, has been reunited

with Advertising Principles, which fired it five years ago. The pounds

500,000 account was with BDDH, but has not spent significantly for the

past 18 months. The company was one of the Leeds-based shop’s first

clients when it set up in 1986, but it was jettisoned in March 1992

because of a relationship breakdown.



Martin Dawes, the mobile phone and electrical retailer, has consolidated

its entire business into the Brahm Agency in Leeds. The decision

followed pitches involving Advertising Principles, the Knutsford-based

Advertising Agency, Connect Point and Brookes and Vernons. Brookes and

Vernons was the incumbent on the electrical retail account.



Channel 5’s chief executive, David Elstein, and its director of

programmes, Dawn Airey, have agreed to be interviewed live on stage by a

panel of industry experts at the Guardian Media debate, entitled ’Has

Channel 5 come alive?’. The event, to take place on Monday 12 May at the

National Film Theatre, will put the two on the spot in front of a panel

that will include Janet Street-Porter and Tess Alps, the chairman of

Drum PHD.



The Sunday Times is to produce a glossy magazine, London Dossier, this

weekend. The 46-page title, developed with the US fashion magazine, W,

is a guide to London style. As well as being given away with the Sunday

Times, 150,000 copies will go out with W in the US. It is to be the

first of a number of projects with W.