Delaney Fletcher Bozell has won the UK launch of the American
womenswear retailer, Talbots, following a pitch against McBains, the
Abbott Mead Vickers subsidiary. Talbots will now embark on a major
marketing offensive as it goes head to head against the likes of Jaeger
and Austin Reed for Women.
Joe Bloggs, the casualwear company, is searching for an ad agency to
handle the promotion of its spring/summer 1998 range. The company has
not used an agency since 1993 when Woollams Moira Gaskin O’Malley
created the ’everyone snogs in Joe Bloggs’ campaign. Bushra Ahmed, Joe
Bloggs’ marketing director, confirmed she was speaking to several
London-based agencies. A decision is expected by September.
J. Walter Thompson and Ogilvy and Mather have appointed a senior US
executive to run their joint Kodak media business worldwide. Bob Zach,
who takes the title of worldwide Kodak media director, joins from Hill
Holliday Connors Cosmopulos in Boston. His appointment follows the
announcement by the two WPP-owned agencies last November that they would
join forces to handle global media buying on behalf of the Eastman Kodak
Ogilvy and Mather Direct is rebranding itself as Ogilvy One to move away
from its direct mail image and position itself as a ’relationship
marketing’ agency. The move will involve a greater use of database
Simon Hunter, a board account director at TBWA Simons Palmer, has quit
the agency to join Court Burkitt and Company, where his role will
include new business and general management as well as looking after
Hunter, who starts at Court Burkitt next week, said: ’I wanted a broader
role and I have found people I want to make ads with, at a place that is
relatively free of politics’.
BSkyB has announced a 21 per cent increase in pre-tax profits to pounds
215 million for the nine months to the end of March. Ad revenue was up
34 per cent year on year and now represents 11 per cent of turnover,
while total paying subscribers were up by 121,000 in the first quarter
to 6.2 million.
BMP4 has won the pounds 500,000 ad account for Cole and Mason, which
manufactures 65 per cent of the salt and pepper mills sold in the UK.
The business was won without a formal pitch, although four other
agencies were initially shortlisted. Cole and Mason is expanding to
produce general kitchenware accessories next year, and is expected to
increase its advertising budget accordingly.
Dalepak, the frozen and chilled foods manufacturer, has been reunited
with Advertising Principles, which fired it five years ago. The pounds
500,000 account was with BDDH, but has not spent significantly for the
past 18 months. The company was one of the Leeds-based shop’s first
clients when it set up in 1986, but it was jettisoned in March 1992
because of a relationship breakdown.
Martin Dawes, the mobile phone and electrical retailer, has consolidated
its entire business into the Brahm Agency in Leeds. The decision
followed pitches involving Advertising Principles, the Knutsford-based
Advertising Agency, Connect Point and Brookes and Vernons. Brookes and
Vernons was the incumbent on the electrical retail account.
Channel 5’s chief executive, David Elstein, and its director of
programmes, Dawn Airey, have agreed to be interviewed live on stage by a
panel of industry experts at the Guardian Media debate, entitled ’Has
Channel 5 come alive?’. The event, to take place on Monday 12 May at the
National Film Theatre, will put the two on the spot in front of a panel
that will include Janet Street-Porter and Tess Alps, the chairman of
The Sunday Times is to produce a glossy magazine, London Dossier, this
weekend. The 46-page title, developed with the US fashion magazine, W,
is a guide to London style. As well as being given away with the Sunday
Times, 150,000 copies will go out with W in the US. It is to be the
first of a number of projects with W.