Ammirati Puris Lintas will partner a major consortium in its bid
for the four digital terrestrial TV multiplexes still up for grabs. The
consortium, which will reveal its backers when it hands in its bid at
the end of January, is understood to be led by the BBC. The top-secret
pitch was run by the management consultancy, the Kalchas Group, which
told agencies to expect a media spend of pounds 37 million next year,
with pounds 300 million earmarked over the next 12 years. APL won the
business after battling against J. Walter Thompson and DMB&B. No-one at
APL was available to comment on the win and a spokesman for the Kalchas
Group declined to comment as Campaign went to press.
Schweppes Europe has retained Zenith Media to handle media buying for
the Dr Pepper brand in the UK, four months after moving the creative
account out of Zenith’s sister agency, Saatchi and Saatchi, into Young
and Rubicam. At the time of the move, Y&R’s media joint venture with
Euro RSCG, Mediapolis, was thought likely to pick up the media. Zenith
already handles Schweppes, Malvern, Oasis and Sunkist for the
Oftel, the telecommunications watchdog, is thinking of stepping up its
efforts to persuade Government ministers to let it take over the
Independent Television Commission, according to industry sources. Oftel
executives believe a takeover would be logical because of the growing
convergence of the telecommunications and entertainment industries. But
the idea is understood to have alarmed BT senior managers, who fear that
an enlarged Oftel with greater powers could face pressure from BT’s
cable rivals to force the company to cut its ad budgets.
MBS Media has scooped the pounds 2.5 million media account for the cable
channels Carlton Select and Carlton Food Network. MBS pitched for the
business, previously handled by the Network, against an unnamed media
specialist. The creative account was won by Doner Cardwell Hawkins at
the end of last year.
Michael Murphy, the director of UK business at the Financial Times,
confirmed this week that the paper was holding an agency review for its
creative account, as reported in Campaign on 13 December 1996. ’We have
put our account into the AAR, which is drawing up a long list of
agencies,’ Murphy said. The business is currently held by Delaney
The CIA Group is finalising details of the structure, location and
reporting lines for its TV buying unit to be headed by the IDK Media
managing director, Tony Kenyon, following Campaign’s disclosure that he
had been approached to sort out the group’s TV negotiations (Campaign,
29 November 1996).
Grahame Fowler, the Advertising Standards Authority’s senior press
officer, has been appointed to the newly created post of head of
strategic affairs. He will act as policy adviser to the ASA’s
director-general, Matti Alderson.
The AMV Group has merged its two specialist sponsorship companies, Drum
and Big Time. The company will be called Drum PHD and will be headed by
Tess Alps as executive chairman. Simon George and Lawrence Munday will
be joint managing directors.
California’s raisin producers are reviewing their advertising
arrangements in Britain in advance of probable extra funding by the US
Government. Ammirati Puris Lintas, which has handled the business for
three years, will repitch for it against up to four other agencies to be
selected from credentials presentations currently being made to the
California Raisin Administrative Committee. The CRAC spent pounds
500,000 in the UK last year.
The long-awaited book by the US journalist, Kevin Goldman, detailing the
shareholder revolt and boardroom coup that led to Maurice Saatchi’s
ousting from the Saatchi and Saatchi group two years ago, will be
published in Britain in the spring. A fuller appreciation of the book,
called Conflicting Accounts, will appear in Campaign at a later date.