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Ammirati Puris Lintas will partner a major consortium in its bid for the four digital terrestrial TV multiplexes still up for grabs. The consortium, which will reveal its backers when it hands in its bid at the end of January, is understood to be led by the BBC. The top-secret pitch was run by the management consultancy, the Kalchas Group, which told agencies to expect a media spend of pounds 37 million next year, with pounds 300 million earmarked over the next 12 years. APL won the business after battling against J. Walter Thompson and DMB&B. No-one at APL was available to comment on the win and a spokesman for the Kalchas Group declined to comment as Campaign went to press.

Ammirati Puris Lintas will partner a major consortium in its bid

for the four digital terrestrial TV multiplexes still up for grabs. The

consortium, which will reveal its backers when it hands in its bid at

the end of January, is understood to be led by the BBC. The top-secret

pitch was run by the management consultancy, the Kalchas Group, which

told agencies to expect a media spend of pounds 37 million next year,

with pounds 300 million earmarked over the next 12 years. APL won the

business after battling against J. Walter Thompson and DMB&B. No-one at

APL was available to comment on the win and a spokesman for the Kalchas

Group declined to comment as Campaign went to press.



Schweppes Europe has retained Zenith Media to handle media buying for

the Dr Pepper brand in the UK, four months after moving the creative

account out of Zenith’s sister agency, Saatchi and Saatchi, into Young

and Rubicam. At the time of the move, Y&R’s media joint venture with

Euro RSCG, Mediapolis, was thought likely to pick up the media. Zenith

already handles Schweppes, Malvern, Oasis and Sunkist for the

client.



Oftel, the telecommunications watchdog, is thinking of stepping up its

efforts to persuade Government ministers to let it take over the

Independent Television Commission, according to industry sources. Oftel

executives believe a takeover would be logical because of the growing

convergence of the telecommunications and entertainment industries. But

the idea is understood to have alarmed BT senior managers, who fear that

an enlarged Oftel with greater powers could face pressure from BT’s

cable rivals to force the company to cut its ad budgets.



MBS Media has scooped the pounds 2.5 million media account for the cable

channels Carlton Select and Carlton Food Network. MBS pitched for the

business, previously handled by the Network, against an unnamed media

specialist. The creative account was won by Doner Cardwell Hawkins at

the end of last year.



Michael Murphy, the director of UK business at the Financial Times,

confirmed this week that the paper was holding an agency review for its

creative account, as reported in Campaign on 13 December 1996. ’We have

put our account into the AAR, which is drawing up a long list of

agencies,’ Murphy said. The business is currently held by Delaney

Fletcher Bozell.



The CIA Group is finalising details of the structure, location and

reporting lines for its TV buying unit to be headed by the IDK Media

managing director, Tony Kenyon, following Campaign’s disclosure that he

had been approached to sort out the group’s TV negotiations (Campaign,

29 November 1996).



Grahame Fowler, the Advertising Standards Authority’s senior press

officer, has been appointed to the newly created post of head of

strategic affairs. He will act as policy adviser to the ASA’s

director-general, Matti Alderson.



The AMV Group has merged its two specialist sponsorship companies, Drum

and Big Time. The company will be called Drum PHD and will be headed by

Tess Alps as executive chairman. Simon George and Lawrence Munday will

be joint managing directors.



California’s raisin producers are reviewing their advertising

arrangements in Britain in advance of probable extra funding by the US

Government. Ammirati Puris Lintas, which has handled the business for

three years, will repitch for it against up to four other agencies to be

selected from credentials presentations currently being made to the

California Raisin Administrative Committee. The CRAC spent pounds

500,000 in the UK last year.



The long-awaited book by the US journalist, Kevin Goldman, detailing the

shareholder revolt and boardroom coup that led to Maurice Saatchi’s

ousting from the Saatchi and Saatchi group two years ago, will be

published in Britain in the spring. A fuller appreciation of the book,

called Conflicting Accounts, will appear in Campaign at a later date.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).