Unity has won the strategic planning for Carphone Warehouse’s
pounds 13.5 million account. Planning and buying has previously been
with Matters Media, which will continue to handle buying
David Hill, Labour’s chief media spokesman and the party’s former
director of communications, is quitting the party to become a senior
director at Bell Pottinger Good Relations, part of Bell Pottinger
Communications Group. Hill has fought on opposite sides of the political
fence from Sir Tim Bell, the Tory advisor, in the past four general
The European Commission announced on Wednesday that it is investigating
the BBC’s News 24. The announcement came the day after Rupert Murdoch
accused the BBC of putting Sky News in jeopardy by providing the 24-hour
news channel free to cable operators, even though it was funded by a
Walker Media has picked up the pounds 3 million media planning and
buying account for Packard Bell from MediaVest. The Packard Bell
business has traditionally been handled in tandem with the Dixons media
account, which Walker Media took from MediaVest earlier this year.
Ron Leagas, the chairman of Leagas Shafron Davis, which went into
administrative receivership last month, is believed to be trying to
strike a deal with another agency which would allow him to continue to
handle the pounds 3.5 million Royal & SunAlliance Invest On-Line
Government ministers said that the winner of next month’s ’make work
pay’ pitch would be in a strong position to pick up a much bigger
campaign next year to complement St Luke’s activities on Welfare to
Work. The second campaign would promote the measures announced in last
month’s budget to boost the incomes of families with a breadwinner in a
Saatchi & Saatchi has been appointed by the South African-based shipping
company, RMS Titanic, to handle the pounds 3 million account to promote
the company’s planned rebuild and relaunch of a ship named Titanic.
TMD Carat has snatched back the pounds 5.3 million media account for
Walt Disney World (Florida) just a week after the account moved on a
full-service basis to Leo Burnett. Disney is understood to have felt
that the media was better centralised at TMD.
Lend Lease, the Australian company behind the Bluewater leisure
development due to open in March 1999, has invited WCRS, St Luke’s and
Bartle Bogle Hegarty to pitch for its pounds 6 million launch account in
three weeks’ time. Delaney Fletcher Bozell has been working on the
strategic planning for the site since 1995.
IPC Magazines is redesigning Women’s Realm as part of its efforts to
revitalise badly performing titles within the weeklies group. The
magazine, which was launched in 1958, underwent its last revamp 18
months ago. It now aims to build on its core market of 45-year-old
readers with more emphasis on features. The new-look title launches on
22 April with a three pence price increase to 60p.
Bates Dorland has retained the creative assignment for the office
equipment retailer, Staples. Press production remains with the
Facilities Group, in which the agency has a 50 per cent stake.
Glenmorangie has appointed 1576 to handle its flagship brand, Single
Highland Malt Whisky, ending its relationship with the Glasgow agency,
the Bridge. Glenmorangie spent nearly pounds 1 million last year through
Eurospace. Media on the business is still up for grabs.
Sky Scottish, the joint venture satellite TV service between Scottish
Media Group and BSkyB, is to close on 31 May. The service, which is
based around football fanzine shows, has not reached the financial
targets set at the time of its launch in November 1996.
Manning Gottlieb Media has picked up media buying for the National
Magazine Company’s parenting title, M, which launches on 4 May. MGM will
work with the publisher’s inhouse creative team.