HOTLINE

Jean de Yturbe, the chairman of Bates Europe, has dropped a threat of legal action over Joanna Baldwin’s decision not to take over as the network’s head of new business and instead stay at Publicis (Campaign, 29 May). ’I’ve had a conversation with Maurice Levy (the Publicis chairman) and everything is fine,’ de Yturbe said.

Jean de Yturbe, the chairman of Bates Europe, has dropped a threat

of legal action over Joanna Baldwin’s decision not to take over as the

network’s head of new business and instead stay at Publicis (Campaign,

29 May). ’I’ve had a conversation with Maurice Levy (the Publicis

chairman) and everything is fine,’ de Yturbe said.



The Interpublic-owned networks, McCann-Erickson and Lowe & Partners

Worldwide, will work together on the pan-European launch of a new

version of the Frontera from General Motors. The work will be

co-ordinated out of the GM Brand Communications Group, a strategic

partnership set up by the networks in Zurich.



Maurice Levy, the Publicis chairman, indicated this week that an agency

on the US East Coast would be next on his shopping list after the

acquisition of Hal Riney & Partners (Campaign, 15 May). ’We’ve solved

most of our problems in the US but not all,’ he said. ’The East Coast

needs to be stronger and, although no acquisition is imminent, we’re

working on it’.



Sally O’Sullivan, editor-in-chief of IPC Magazines’ Ideal Home, who

resigned earlier this week, is to set up her own general magazine

publishing company with undisclosed partners. O’Sullivan, who leaves IPC

in two weeks, said: ’It’s time to branch out and do something

independently’.



Creation Records, whose artists include Oasis, has appointed Travis

Sennett Sully Ross to handle its advertising. The Dentsu subsidiary’s

first project will be a national radio campaign promoting Bernard

Butler’s album, People on the Move.



Ogilvy & Mather London has hired John O’Shea, a senior executive in its

Asia Pacific network, as the agency’s fourth managing partner. O’Shea,

38, replaces Andy McQuin, who is leaving to join Ammirati Puris Lintas

Europe. O’Shea’s duties include the worldwide management role on

SmithKline Beecham as well as several key UK accounts. O&M’s other three

managing partners are Daryl Fielding, Ged Parton and James Page.



The Government this week overturned a decision by the House of Lords to

ban predatory pricing by newspapers. Rebel Labour MPs who oppose Rupert

Murdoch’s price wars will now make a final attempt to outlaw the

practice when the Competition Bill reaches its report stage.



The Manchester Evening News has shortlisted four agencies for its pounds

2 million advertising account and is due to hold pitches soon. The

incumbent, J. Walter Thompson, BDH, Stowe Bowden Wilson, Cheetham Bell

and Juice are understood to be taking part.



M&C Saatchi has hired the former Saatchi & Saatchi senior executive,

Robert Fletcher, as chairman and managing partner of its New York

office. In the past 22 years, Fletcher has held senior management

positions for Saatchis in Hong Kong and Frankfurt.



Barrington Johnson Lorains has filled the gap in its portfolio left by

Travelodge by winning Premier Lodge, the budget hotels chain owned by

the Greenalls leisure group. A campaign using national press and posters

will break next month. Media buying will be handled by CIA Media

Solutions in Manchester.



Manchester retailers are to jointly fund a pounds 1 million campaign

highlighting the attractions of the city centre. Three agencies have

been asked to make presentations for the so-called ’Manchester

Millennium’ initiative, which has been prompted by the planned opening

of a shopping mall near Trafford Park this autumn.



Johnny Johnson, the ’king of the jingles’ and a well-known figure in the

advertising industry during the 50s, 60s and 70s, died this week, aged

78, after a long illness. His credits include the jingles, ’Beanz Meanz

Heinz,’ Fairy Liquid’s ’for hands that do dishes’ and ’Esso blue’.



Donald Barrett, a former advertising director with Times Newspapers,

died at home on 23 May after a long illness. He was with the company for

25 years until 1980 and then went on to spend five years at the

Newspaper Publishers Association.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).