Simon Marquis, the editorial director of Campaign’s sister
magazine, Marketing, is tipped to take over as the new managing director
of Zenith Media. Marquis has an extensive background in media and
advertising and is a former media director and managing director of
Burkitt Weinreich Bryant Clients and Company. Graham Duff, Zenith’s
chief executive, refused to comment.
Abbott Mead Vickers BBDO has been confirmed as winner of the pitch for
British Digital Broadcasting’s pounds 20 million launch-year promotion.
Two other AMV subsidiaries, New PHD and Clarke Hooper, will handle media
planning and buying and all below-the-line activity respectively. The
appointment coincides with the agency’s first work for Doritos since
picking up the pounds 17.5 million pan-European account of the Frito-Lay
corn-chip brand. At least pounds 3.5 million has been earmarked to
relaunch Doritos in the UK using the line: ’The loudest snack on
Book Club Associates, the mail-order books and records company, is
talking to media agencies about its pounds 15 million planning and
buying account. The business is currently handled by the Media Business
BT has invited six agencies to pitch for its strategic media planning
account. Zenith Media, Manning Gottlieb Media, MediaCom, Unity, New PHD
and Mediapolis have been shortlisted. How-ever, Mediapolis has declined
to pitch. It handles media buying for the rival telecoms company,
Ian Smith, 42, the managing director of George Patterson Bates in
Australia, has been appointed international president of Bates Worldwide
with a brief to increase the network’s handful of global accounts by
expanding local agency relationships with multinational businesses.
The cash-strapped Russian Space Agency is to set up a subsidiary to sell
advertising for its space missions and related operations. The aim is to
generate extra revenue for the agency, which receives only 50 per cent
of its funds from the national budget.
Kall Kwik, the print, copy and design franchise, has appointed Grounds
Morris Campbell to handle creative work on a brand-building task. Radio
and poster advertising will feature customer testimonials with the line,
’People you trust, trust Kall Kwik’.
Frank Assumma, former chairman of the troubled New York agency, Wells
BDDP, is suing its parent, the GGT Group, for dollars 14.6 million.
Assumma left Wells last month after the company lost its key dollars 125
million Procter & Gamble account. Wells intends to defend Assumma’s
action, which claims breach of contract, loss of earning power caused by
alleged wrongful conduct and alleged intentional defamation.
DMB&B has resigned the Cyprus Tourist Board account which it won only a
year ago. A TV campaign went on air last week and will run until the end
of February. Nigel Marsh, the marketing director of DMB&B, said: ’We
wish them well but we prefer relationships where the client has a
long-term commitment to persuasive communication’.
The Audit Bureau of Circulations has been forced to drop its revised
rules on bulk sales, after newspapers found that it would be impossible
to get recipient companies of bulk sales to produce official foot-fall
figures because they see it as confidential information. ABC is meeting
with newspaper publishers on Thursday to thrash out an alternative.
The Newspaper Publishers Association has expressed disquiet over
revelations that the research group which provides core NRS readership
data is also responsible for the new Quality of Reading Survey. QRS,
which provides additional information to NRS on the way people read
newspapers and magazines, was commissioned jointly by the Periodical
Publishers Association, the Institute of Practitioners in Advertising
and the Incorporated Society of British Advertisers.