Camelot, the National Lottery operator, is understood to be drawing
up a list of advertising agencies as it reviews the relationship with
its incumbent, Saatchi & Saatchi. According to sources close to the
business, the rethink has been triggered by the appointment of Ian
Milligan as Camelot’s marketing director. Diane Thompson, Camelot’s
commercial operations director, denied the review: ’This is the same
rumour that has been going around since last year. We have no plans at
all to review the account’.
United News & Media is to become an equal third partner in LineOne, the
online service jointly owned by BT and News International. The year-old
LineOne has a subscriber base of 70,000 for its Internet-based
information and entertainment service.
The RAC has confirmed that it is appointing M&C Saatchi to handle its
pounds 5 million advertising account. The RAC, which will now review
media, plans a mixed-media campaign this summer. M&C Saatchi won the
business after a final head-to-head against BMP DDB. Young & Rubicam,
Abbott Mead Vickers BBDO and Bartle Bogle Hegarty also pitched in the
Aegis has announced its intention to expand in the Asia-Pacific region
with joint ventures in the Philippines, Thailand and Taiwan as it
released its end-of-year financial results on Wednesday. The network has
been in talks with Zenith and, according to unconfirmed reports this
week, Havas, to boost global growth. Aegis showed a rise in margins from
5.2 per cent last year to 5.3 per cent. Pre-tax profits increased by 15
per cent to pounds 45.6 million, while turnover rose to pounds 3,653
million from pounds 3,452.5 million.
Arcadia, the fashion retailer formerly known as the Burton Group, is
speaking to a number of London ad agencies about a consultancy project.
No-one at Arcadia was available for comment.
Three agencies have made it on to the shortlist for Staples’ pounds 6
million media account. The Media Business and TMD Carat will contest the
retail business with the incumbent, Zenith Media.
MindShare has been added to the Cable & Wireless shortlist of media
agencies. The agency was on the original long list but fell off when the
final line-up was announced in February. Mandy Pooler, managing director
of MindShare, said she was ’delighted’ but refused to comment on why her
agency had won a reprieve.
Euro RSCG Wnek Gosper has poached Helen Chaffey from Saatchi & Saatchi
as an executive director to work on Procter & Gamble, Wonderbra and new
business. At Saatchis, Chaffey worked on the Procter & Gamble and Oil of
Mellors Reay & Partners has made inroads into Ogilvy & Mather’s
pan-European Disneyland Paris account by winning a UK radio project. The
agency has been handed the task of promoting April’s Wonderful World of
Disney parade without a pitch and will unveil work on national and major
regional stations in April. O&M Paris runs the account centrally.
The Spanish hotshop, Casadevall Pedreno, has confirmed that it is in
talks with Publicis about a possible link-up, but has refused to confirm
if a takeover or a minority investment is likely. Casadevall is
understood to be pitching for the pounds 100 million pan-European SEAT
Leo Burnett has hired the creative director, Rob Gill, to partner John
Jessup and mastermind the change in direction on its flagship Kellogg’s
account. Gill, who joins from BBDO Germany, replaces Bob Stanners, who
FCA! has promoted Nigel Bell-Wilson to the role of new-business director
six months after the agency’s merger with Kelly Weedon Shute.
Bell-Wilson held the same position at KWS, where he helped the agency
win business from Burton’s Biscuits.
In last week’s Campaign Top 300 report, we inadvertently called Walsh
Trott Chick Smith by the incorrect name of Walsh Trott Trick Smith.
Campaign apologises to the agency for any embarrassment caused.