HOTLINE

Mars has opted to have a new commercial for Celebrations chocolates produced by BBDO in New York instead of Britain’s Abbott Mead Vickers BBDO. The decision follows what is said to have been a strained relationship between agency and client over a film featuring mice, which had to be withdrawn after Mars was prosecuted when a woman found a mouse’s skull in a Topic bar.

Mars has opted to have a new commercial for Celebrations chocolates

produced by BBDO in New York instead of Britain’s Abbott Mead Vickers

BBDO. The decision follows what is said to have been a strained

relationship between agency and client over a film featuring mice, which

had to be withdrawn after Mars was prosecuted when a woman found a

mouse’s skull in a Topic bar.



Business Age, the magazine run by Tom Rubython, has been served with a

libel writ by Conde Nast UK following an article in its October issue.

The article, based on Companies House figures, alleged Conde Nast’s

owners were unhappy with the financial performance of its UK magazines.

Conde Nast UK says Business Age used consolidated accounts for its

Random House parent company, which includes the separate book publishing

arm. ’I can categorically state that they’re wrong,’ Nicholas Coleridge,

managing director of Conde Nast, said. ’Our margins are well into

double-digits and profits in 1997 were up 60 per cent. Their analysis is

unbelievably stupid’.



RPM3 has pulled out of the #13 million Somerfield review, leaving Ogilvy

& Mather, Grey, J. Walter Thompson, Leo Burnett and McCann-Erickson on

the list. The decision not to repitch for the business, which does not

include Somerfield’s Kwik-Save brand, ends a nine-year relationship

between Somerfield and RPM3.



Colgate and its advertising agency, Young & Rubicam, are bolting ten

giant toothbrushes to bus shelters this week to mark the launch of

Colgate Total Professional toothbrushes. The brushes, which are made of

acrylic, have real bristles and stand more than six feet tall, are

accompanied by posters headlined ’brush stop’.



The American Association of Advertising Agencies has sent a confidential

letter to its top members encouraging them not to join the US

advertisers’ trade body, the Association of National Advertisers. The

ANA last month shocked the industry when it announced that it was

inviting ad agencies to join as full members.



Mother has hired Brian Lee Hughes, an American art director and designer

who has spent the past six years working in New York at Fallon

McElligott Berlin and Kirshenbaum Bond & Partners. He has worked on

campaigns for Olympus Cameras, the National Basketball Association and

Snapple.



Bic Razors has been talking to agencies with a view to launching a new

ad campaign next year. A spokesman for the company said the move was

standard procedure and confirmed that there were plans to advertise

’ultimately’.



Manning Gottlieb Media has picked up the account for Thorpe Park,

following the entertainment attraction’s acquisition by the Tussauds

Group earlier this year. MGM has been handling Madame Tussauds’ media

for four years, and along with the Thorpe Park task, the relaunch of

Rock Circus and the launch of the Millennium Wheel is included in the

centralisation.



Cable & Wireless Communications, the UK’s largest cable operator, has

announced a rise in profits to #65 million for the the first six months

of 1998. Turnover was up 14 per cent to #1.26 billion. In the same

period last year, it lost #135 million.



Bates Dorland has hired Nick Gutfreund from Lowe Howard-Spink as board

account director on its Center Parcs and SEAT business. At the same

time, Simon Warden, the agency’s head of typography, has been appointed

to the new role of creative director of advertising design.



Hewlett-Packard, the computer and printer manufacturer, has extended its

relationship with the Publicis network by appointing



it to run advertising for the Asia Pacific region previously held



by Saatchi & Saatchi.



Frank Willis, the director of advertising and sponsorship at the

Independent Television Commission, is to retire on the grounds of ill

health. Willis has held the post since 1987 after joining the ITC from

the Department of Trade and Industry.



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