Tony Ball, the chief operating officer of the US sports channel,
Fox/Liberty Networks, is the front runner to replace Mark Booth as chief
executive of BSkyB. Ball is a former head of production at Sky Sports in
Iceland has shortlisted three agencies to pitch for its media planning
and buying account. MediaCom TMB, MindShare and the incumbent, Carat
Manchester, will compete for the pounds 11 million business.
Trebor Basset has called off its search for an agency to promote its
children’s brands. Fallon McElligott, Duckworth Finn and HHCL & Partners
had been invited to pitch for the business.
Leo Burnett has been appointed to develop a global advertising campaign
for Acer Computers, the world’s third-largest PC manufacturer. Leo
Burnett pitched against J. Walter Thompson for the business.
Marcus Evans, the former chairman of Bates Communications who left
suddenly a fortnight ago, has been in talks with both above-the-line and
below-the-line agencies with a view to launching an agency with a number
of former colleagues.
Sony is expected to draw up a shortlist of four agencies this week from
the ten agencies and networks, including the incumbent, DDB, invited to
tender for its pan-European account. Other names under consideration are
Saatchi & Saatchi, Young & Rubicam, BBDO, Ogilvy & Mather, J. Walter
Thompson, Ammirati Puris Lintas, Bartle Bogle Hegarty, the Lowe Group
and Leo Burnett.
Mitchell Patterson Grime Mitchell has won the pounds 1 million
advertising business for the Bordeaux Wine Trade Council. The agency
picked up the business after a lengthy pitch against Partners Andrews
Aldridge, Partners BDDH’s below-the-line affiliate, and Walsh Trott
Janet Hull, the former Institute of Practitioners in Advertising senior
executive, has left her job as managing director of The Square only two
months after returning to the industry. The agency said her departure
was a ’mutually agreed parting of ways’.
Three consortia have submitted applications for the Greater London
digital multiplex licence. The bidders are CE Digital, a joint venture
between Capital Radio and Emap which includes LBC as a potential service
provider; MXR London, run by Chrysalis, which includes Jazz FM as a
provider; and Switchdigital, a joint venture between Talk Radio and
Ginger Media Group, which includes Bloomberg and Saga Radio as potential
providers. Separately, CE Digital has this week won the Birmingham
digital multiplex licence.
The Flextech-owned cable and satellite channels, Bravo and Trouble, have
confirmed the appointment of Mother to handle their advertising. Mother
has already worked on projects for the stations since the closure of
their last incumbent, the North-west-based agency, Juice.
Euro RSCG Wnek Gosper has landed a pounds 2.2 million TV and press
campaign to explain the complex system of voting in next month’s
European Parliament elections. The agency landed the task without a
pitch on the strength of its previous election work for the Home
America Online, the world’s largest internet service, is to expand into
TV. It has struck a series of deals with satellite TV and set-top box
suppliers to deliver interactive satellite TV services to homes in the
BSkyB is developing technology to enable ONdigital’s digital set-top
boxes to receive Sky’s digital service. However, the new module will not
carry Sky’s electronic programme guide or interactive services.