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Young and Rubicam has revealed itself to be one of the backers of Microban, the revolutionary in-store hygiene system unveiled by Sainsbury’s this week. Fernan Montero, chairman of Y&R Europe, dismissed suggestions that this was the beginning of Y&R diversifying its business away from its core advertising and media activities and said the venture was a one-off.

Young and Rubicam has revealed itself to be one of the backers of

Microban, the revolutionary in-store hygiene system unveiled by

Sainsbury’s this week. Fernan Montero, chairman of Y&R Europe, dismissed

suggestions that this was the beginning of Y&R diversifying its business

away from its core advertising and media activities and said the venture

was a one-off.



Winston Fletcher, chairman of Bozell Europe, has declined to confirm or

deny reports that the agency network is in discussions to buy the PR

company, Charles Barker. Bozell worked closely with Charles Barker in

winning the Teacher Training Agency’s account this week (story, page

2).



Madeline Berry, the veteran producer, died last Sunday after a long

fight against cancer. Berry, 56, worked with Ridley and Tony Scott in

the early days of RSA Films. Recently, she was best known for her

16-year partnership with the director, Derek Coutts, who now works at

BFCS. Their production company, Berry and Coutts, was behind the

long-running Gold Blend and Oxo commercials.



Initiative Media has withdrawn from the pitch for the Central Office of

Information’s cinema media planning and buying business. The Media

Centre, Universal Media and BBJ Media Services will now pitch for the

pounds 1 million account at the end of this month.



Playboy TV, Flextech’s soft-porn channel, has fired Maher Bird

Associates after a dispute over production costs. William Campbell, the

channel’s acting manager and marketing director, is understood to have

expressed concern about agency mark-ups and having to sign off costs

that had not previously been approved. Stephen Maher, chief executive of

MBA, insisted the agency would continue working with Playboy TV on a

project basis.



Haagen-Dazs is understood to have been planning a pan-European review of

its pounds 12 million media business before this week’s announcement of

a proposed merger between the ice-cream giant’s parent, Grand

Metropolitan, and Guinness. Motive handles the media in the UK.



The toy manufacturer, Hasbro, is co-funding a TV series, to be screened

on Channel 4 and the BBC, designed to help children become better

consumers of TV. Hasbro is supporting the series -which includes items

about advertising to children - because it is concerned about the influx

of new TV channels.



The information group, Reuters, has revised its agency shortlist

following discussions with more agencies. The new list includes M&C

Saatchi, Lowe Howard-Spink, Saatchi and Saatchi and BMP DDB. Pitches are

scheduled for next month.



Sainsbury’s is taking its new ’fresh food, fresh ideas’ campaign,

launched this week, on to the Internet. Customers will be able to visit

the supermarket chain’s Website for details of more than 1,000 new

recipes (story, page 6).



A decision on the pitch for the Typhoo tea brand has been put back to

the end of the month because of changes of personnel at the client

company, Premier Beverages. Abbott Mead Vickers BBDO is pitching for the

business against WCRS, Grey and the incumbent agency, Delaney Fletcher

Bozell.



Chris Moss, director of brands for Lloyds TSB, is understood to have

begun formal briefings about the banking giant’s rebranding campaign

which is scheduled for early next year. Lloyds’ agency, Lowe

Howard-Spink, TSB’s shop, DMB&B, and Saatchi and Saatchi, which handles

the group’s Cheltenham and Gloucester business, are all believed to have

been invited to pitch.



The closing date for entries for the Image Bank Creative Photography

Competition, run in association with Campaign, is 31 May. Prizes include

a trip to New York and pounds 1,000 of vouchers for the photographic

laboratory, Tapestry. The winners will be featured in Campaign and get

the chance to have their work represented by Image Bank. For details

contact Mette at Image Bank on 0171-312 0300.