Converse, the sports shoe manufacturer, is talking to international
agency networks about the future of its advertising in Europe, the
Middle East and Africa. All the company’s creative work is currently
produced by an agency in Houston, Texas.
Ev Jenkins, McCann-Erickson’s planning director since 1991, is
understood to be considering another job within the Interpublic group
following last month’s announcement by Ben Langdon, McCanns’ managing
director, that the agency’s planning department was to close. At the
same time the agency has terminated the contract of Tim Burchett, the
managing director of McCann Communications, which is being absorbed into
the main agency.
BMP DDB launched a pounds 500,000 poster blitz for Labour on 1,500 sites
on Thursday. The ad, showing a hand crushing an egg, claims that a
re-elected Tory government would impose VAT on food.
Bruce Purgavie, the former sales and marketing director of Heinz, is
joining Roose and Partners as a consultant. He will act as an advisor to
the agency’s clients, which include Nestle Rowntree, Benckiser and
Sancella, the Bodyform sanpro manufacturer.
BMP DDB has been appointed to relaunch Easy Jeans, with a brief to make
the brand a key player in its market. The agency beat Mellors Reay and
Partners, BST-BDDP and Branded to the business, and will unveil its
campaign in the spring.
Delaney Fletcher Bozell has beaten other Bozell offices in Europe for
the right to run Chrysler’s advertising for the Grand Cherokee jeep
throughout Europe. The account is estimated at dollars 40 million.
Mike Rayner, a board account director at BMP, is to take up the managing
director’s position at Cogent at the end of this month. Rayner is
responsible for the Barclaycard business and the pan-European Sony
account at BMP.
John Wringe, Cogent’s former managing director, is leaving to pursue
other career paths.
St Luke’s has hired the creative duo responsible for the award-winning
Capital Radio and Red Rock Cider accounts. Andy Lockley, 24, who is a
copywriter, and his art director, James Gillam, 23, joined last week
J. Walter Thompson’s media department has fended off competition from
BMP DDB and CIA Media Solutions to retain the pounds 2.5 million Irish
Tourist Board task. JWT originally handled the account on a full-service
basis but lost the creative work last year.
Michael Horner, the former sales director of LBC, has resurfaced as
managing director of a new radio commercials distribution company, IMD
plc, which aims to cut the cost of delivering radio ads to stations by
80 per cent.
Neill Bruce has been appointed creative director of Blair Fowles
Advertising, the start-up formed by David Fowles, the former chief
executive of Hall Harrison Cowley in Bristol, and Duncan Blair, the
ex-managing director of the former Grey South (Campaign, last week).
Bruce was previously the Hall Harrison group creative director.
TMD Carat has established a dedicated press unit which will take
responsibility for all of the agency’s implementational planning and
buying on press.
The new unit will be headed by the board director, Nigel Breckon.
Optimedia has scooped the pounds 1 million media planning and buying
business for the spread-betting company, City Index. City Index is
planning a new national press drive across 1997.
The Central Office of Information has failed to land the pounds 10
million-a-year media buying carried out by the Health Education
Authority. The bid was part of a strategy by Tony Douglas, the COI’s new
chief executive, to safeguard the organisation’s long-term future by
bringing more public bodies under its umbrella.
Mills and Allen has joined forces with Campaign to hold a creative
competition for charity advertisers, the winner of which will become
M&A’s nominated charity of the year. The entries, and details of how to
vote, are shown on page 20 of this week’s issue.