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Converse, the sports shoe manufacturer, is talking to international agency networks about the future of its advertising in Europe, the Middle East and Africa. All the company’s creative work is currently produced by an agency in Houston, Texas.

Converse, the sports shoe manufacturer, is talking to international

agency networks about the future of its advertising in Europe, the

Middle East and Africa. All the company’s creative work is currently

produced by an agency in Houston, Texas.



Ev Jenkins, McCann-Erickson’s planning director since 1991, is

understood to be considering another job within the Interpublic group

following last month’s announcement by Ben Langdon, McCanns’ managing

director, that the agency’s planning department was to close. At the

same time the agency has terminated the contract of Tim Burchett, the

managing director of McCann Communications, which is being absorbed into

the main agency.



BMP DDB launched a pounds 500,000 poster blitz for Labour on 1,500 sites

on Thursday. The ad, showing a hand crushing an egg, claims that a

re-elected Tory government would impose VAT on food.



Bruce Purgavie, the former sales and marketing director of Heinz, is

joining Roose and Partners as a consultant. He will act as an advisor to

the agency’s clients, which include Nestle Rowntree, Benckiser and

Sancella, the Bodyform sanpro manufacturer.



BMP DDB has been appointed to relaunch Easy Jeans, with a brief to make

the brand a key player in its market. The agency beat Mellors Reay and

Partners, BST-BDDP and Branded to the business, and will unveil its

campaign in the spring.



Delaney Fletcher Bozell has beaten other Bozell offices in Europe for

the right to run Chrysler’s advertising for the Grand Cherokee jeep

throughout Europe. The account is estimated at dollars 40 million.



Mike Rayner, a board account director at BMP, is to take up the managing

director’s position at Cogent at the end of this month. Rayner is

responsible for the Barclaycard business and the pan-European Sony

account at BMP.



John Wringe, Cogent’s former managing director, is leaving to pursue

other career paths.



St Luke’s has hired the creative duo responsible for the award-winning

Capital Radio and Red Rock Cider accounts. Andy Lockley, 24, who is a

copywriter, and his art director, James Gillam, 23, joined last week

from GGT.



J. Walter Thompson’s media department has fended off competition from

BMP DDB and CIA Media Solutions to retain the pounds 2.5 million Irish

Tourist Board task. JWT originally handled the account on a full-service

basis but lost the creative work last year.



Michael Horner, the former sales director of LBC, has resurfaced as

managing director of a new radio commercials distribution company, IMD

plc, which aims to cut the cost of delivering radio ads to stations by

80 per cent.



Neill Bruce has been appointed creative director of Blair Fowles

Advertising, the start-up formed by David Fowles, the former chief

executive of Hall Harrison Cowley in Bristol, and Duncan Blair, the

ex-managing director of the former Grey South (Campaign, last week).

Bruce was previously the Hall Harrison group creative director.



TMD Carat has established a dedicated press unit which will take

responsibility for all of the agency’s implementational planning and

buying on press.



The new unit will be headed by the board director, Nigel Breckon.



Optimedia has scooped the pounds 1 million media planning and buying

business for the spread-betting company, City Index. City Index is

planning a new national press drive across 1997.



The Central Office of Information has failed to land the pounds 10

million-a-year media buying carried out by the Health Education

Authority. The bid was part of a strategy by Tony Douglas, the COI’s new

chief executive, to safeguard the organisation’s long-term future by

bringing more public bodies under its umbrella.



Mills and Allen has joined forces with Campaign to hold a creative

competition for charity advertisers, the winner of which will become

M&A’s nominated charity of the year. The entries, and details of how to

vote, are shown on page 20 of this week’s issue.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).