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Maher Bird Associates has been appointed by Ivan Massow, the financial adviser, to create a campaign that extends the company’s appeal beyond the gay community. MBA’s work uses the line, ’outrageously independent financial advice’, and one of the first executions features the headline, ’Ironically, we think the others offer bum advice.’ Media is through John Ayling & Associates.

Maher Bird Associates has been appointed by Ivan Massow, the

financial adviser, to create a campaign that extends the company’s

appeal beyond the gay community. MBA’s work uses the line, ’outrageously

independent financial advice’, and one of the first executions features

the headline, ’Ironically, we think the others offer bum advice.’ Media

is through John Ayling & Associates.



St Luke’s has declined to pitch for Bass Brewers’ pounds 5 million

Caffrey’s account, which leaves the shortlist as Roose & Partners, Leo

Burnett, DMB&B, Ogilvy & Mather and the existing Bass roster shop, the

Leith Agency.



Grey has hired a new account management heavyweight to be vice-president

on its petcare products around Europe. Susan Ball has spent the past

seven years working on Procter & Gamble and the previous four years on

Pillsbury for Leo Burnett in Chicago.



Clear Channel, the US media group whose bid for the UK poster

contractor, More Group, was topped by Decaux earlier this month, has

begun lobbying against the Decaux bid. Clear Channel has written to

British MPs saying that a Decaux/More merger would create a virtual

monopoly of the street furniture market.



Gulf Air, the national carrier of Bahrain, Oman, Qatar and Abu Dhabi, is

understood to be talking to UK agencies about its dollars 10 million

global advertising account. The review is being handled from Gulf’s

headquarters in Bahrain.



MSc, the strategic planning joint venture between New PHD and Partners

BDDH, has poached Anna Hill, an account manager at Western International

Media, to be media strategist and second in command to the agency’s

managing director, Louise Jones.



NBC is reviewing strategy and schedules for its NBC Europe cable and

satellite channel and is likely to give over a significant portion of

its airtime to the National Geographic Channel, in which it has a

stake.



Chris O’Shea, the creative partner of Banks Hoggins O’Shea, is to be the

chairman of the 1998 Aerial Awards, taking the helm from Robert

Campbell, the creative partner of Rainey Kelly Campbell Roalfe. O’Shea’s

first task is to select the 12-strong jury. The awards take place at

Bafta on 22 October and the closing date for entries is 10 July.



Renegade, the agency set up six months ago to combine advertising and

PR, has joined the Scottish Courage roster with an assignment to handle

a promotion for four of its brands - McEwan’s Export, McEwan’s Lager,

John Smith’s Bitter and Newcastle Brown Ale - during this summer’s World

Cup.



Forte Hotels has dropped Publicis from its creative review, leaving WCRS

and Rainey Kelly Campbell Roalfe to go head to head for the pounds 10

million account, which includes TV advertising.



Black Cat is tipped to pick up the business portion of Cable &

Wireless’s below-the-line task following a pitch against three other

un-named agencies. Grey Integrated has won the consumer part of the

business (see story, page 8).



The Advertising Association has expressed concerned that possible new

rules governing baby milk advertising will effectively prevent

manufacturers communicating with their customers. The AA fears the

Government may be influenced by a report from the pressure group, Baby

Milk Action, accusing manufacturers of flouting World Health

Organisation codes through aggressive marketing to health professionals

and mothers.



Pifco, the electrical appliance and cookware manufacturer whose brands

include Russell Hobbs, Carmen and Tower, is talking to agencies about

the future of its advertising which is currently handled by J. Walter

Thompson in Manchester.



John Ayling & Associates has been appointed to handle the media planning

and buying for Swarovski UK, the British arm of the Austrian producer of

cut crystal stones, crystal giftware and fashion jewellery.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).