Fallon McElligott, the Minneapolis-based agency, has signalled its
intention to set up in the UK with its inclusion on the pitch-list for
the pounds 20 million Lee Jeans pan-European account. The agency, which
handles Lee in the US, will compete against the incumbent, Grey, Abbott
Mead Vickers BBDO, which has Lee’s associated brand, Wrangler, and
Duckworth Finn Grubb Waters.
Speedo, the swimwear manufacturer, has shortlisted WCRS,TBWA Simons
Palmer and the incumbent, Grey, to pitch for its pounds 8 million
account across Europe. The Australian company took advice on compiling
the list from the Advertising Agency Register.
Ford Europe’s roster agencies, Ogilvy & Mather and Young & Rubicam, are
gearing up for the multi-million pound launch of a replacement marque
for the 30-year-old Escort. It is unclear whether Ford will run a
pan-European campaign or take a market-by-market approach. O&M has the
account across Europe, with the exception of Germany which is handled by
Y&R. The new car, likely to be called the Fusion, will be unveiled at
the Geneva motorshow. An ad campaign is scheduled for autumn.
Al Young, a senior writer at HHCL & Partners, has been promoted to
creative director alongside the partners, Steve Henry and Axel
Chaldecott. Young has worked at HHCL since 1990. He left in 1995 to work
as a director with his HHCL partner, Trevor Robinson. However, the
partnership split up three months later and he returned to the agency.
Young is best known for his work on Orange and Apple Tango.
Young & Rubicam has poached Tania Scotland, a senior media planner at
the Network, as media planning director. Scotland, who was heavily
involved on the Guinness account, will be number two to the media
director, James Whitmore.
A typography company is suing Sainsbury’s and its agency, Abbott Mead
Vickers BBDO, for alleged copyright infringement. In a High Court writ,
Monotype Typography is claiming damages over a typeface developed by AMV
for the supermarket chain and used for in-store promotional material.
Monotype claims the agency has copied one of its typefaces in breach of
a written agreement. AMV said it would defend the action.
The RAC has appointed the Advertising Agency Register to handle the
review of its pounds 5 million media planning and buying account. It was
previously handled by the Media Business, which resigned the account
because of a clash with its Direct Line work.
Cogent, which lost the Jewson account to J. Walter Thompson (Campaign,
13 February), has been appointed to handle advertising for the Graham
Group, a rival builders’ merchant. The media task, which amounted to
pounds 750,000 last year, will be handled by PHD Compass.
The Creative Circle is relaunching its workshop scheme for students with
the help of the headhunter, Kendall Tarrant. It will offer places to
eight young teams, who will each work on four separate briefs before
presenting them to creative directors. The workshops begin on 17 April
and will be repeated in October if successful. Eventual winners will be
offered an agency placement.
FCB is unifying its direct marketing operations into one network, to be
called FCB Direct Worldwide. Brendan Ryan, the FCB chairman, will be its
chief executive and the senior management team will include the
London-based John Penberthy, who is responsible for FCB’s direct
marketing activities outside the US.
RPM3 has been appointed to launch a range of herbal remedies through the
pharmaceutical company, Pherrosan. The range, called Heath & Heather,
will be launched with a press campaign in April with a budget of pounds
Jeremy King and Chris Corbin, owners of the Ivy and Le Caprice, have
bought the two Sheekeys restaurants in London. The original Sheekey
restaurant opened 100 years ago. Corbin and King have pledged to
preserve the basic formula.