The Cordiant group is poised to open the way for its two global
networks - Saatchi and Saatchi and Bates Worldwide - to enter the
Indian sub-continent by negotiating to buy Sista, the Bombay-based
agency. The expected purchase coincides with an extra pounds 15 million
worth of business which has been awarded to Bates by British American
Tobacco and Nokia
Laser Sales has restructured its senior management to achieve a greater
focus on client and agency servicing, while developing closer ties with
its broadcasters. Ian McCulloch will take charge of all back-of-house
operations and fulfilment, Simon Pardon will look after negotiations
and Gary Knight will run an expanded commercial division, spanning
areas such as sponsorship and co-production. There have been several
redundancies in Laser’s Northern office, but the company is intending
to make a number of senior hirings in London and the North.
Granada Sky Broadcasting has followed Carlton Select into the masthead
programming market with a tie-up with the National Magazine Company.
Julia Carling will present the Zest Beauty Show on GSB’s Health and
Beauty channel from 31 March, sponsored by NatMags’ Zest magazine.
TBWA International has been handed the dollars 30 million global
Samsonite account with a brief to rejuvenate the luggage giant’s
portfolio of brands. The client will spend dollars 12-dollars 15
million in Europe. TBWA pitched against Leo Burnett, the incumbent in
the US, J. Walter Thompson, DDB Needham and McCann-Erickson for the
business. A spend for the UK has not yet been decided but will be
substantial enough to include TV advertising. Media will be handled by
TBWA’s media arm, Eurospace.
The Tate Gallery has shortlisted Mustoe Merriman Herring Levy, Harari
Page and BDDH to pitch ideas for a new advertising blitz. The Tate
wants to familiarise the public with the four sites now run by the
gallery. These include two on London’s South Bank, one in Liverpool and
one in St Ives, Cornwall.
Chrysalis Radio is revamping its in-house sales policy after a survey
of 125 top clients and agencies. The changes include better
post-campaign analysis and variations in the length of its
The Natural History Museum has shortlisted three agencies for a new
campaign this summer. The museum, which parted company with Leagas
Delaney earlier this year, is hoping for renewed interest in dinosaurs
because of the forthcoming release of the sequel to Jurassic Park,
called the Lost World: Jurassic Park.
Foote Cone Belding has hired Sue Braley, a senior producer at Lowe
Howard-Spink, as deputy head of TV. Her arrival precedes FCB’s first
television campaigns for Tambrands and Andrex, which are being shot
during the next few weeks.
Morgan CIA, the media joint venture between the Morgan Partnership and
CIA Medianetwork, is to rebrand itself in a bid to give it a clearer
identity as a media independent. It will move from its Glasgow offices
to Edinburgh and drop the Morgan name.
Leo Burnett has appointed Denise Gardiner as its first head of UK
research. She was formerly a research manager at Zenith. Previously the
UK was part of the European research director’s remit, which is still
vacant following Kate Lynch’s promotion to worldwide head of research
Creative work for LDV’s dealer network, which last week appointed
Manning Gottlieb Media to handle its media, will still be produced by
Connect, its regional creative agency.
Virgin Radio’s weekly reach did not fall during the last quarter of
1996, as reported in Campaign’s Rajar round-up last week. Although its
reach was down on the same period in 1995, it rose from 823,000 in the
third quarter of 1996 to 846,000.
Tickets for the Campaign Press Awards, to be held on 19 March at the
Grosvenor House, are now available at pounds 105 per person or pounds
1,050 per table (plus VAT). Contact Lisa Patnick on 0171-413 4391.