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The Cordiant group is poised to open the way for its two global networks - Saatchi and Saatchi and Bates Worldwide - to enter the Indian sub-continent by negotiating to buy Sista, the Bombay-based agency. The expected purchase coincides with an extra pounds 15 million worth of business which has been awarded to Bates by British American Tobacco and Nokia

The Cordiant group is poised to open the way for its two global

networks - Saatchi and Saatchi and Bates Worldwide - to enter the

Indian sub-continent by negotiating to buy Sista, the Bombay-based

agency. The expected purchase coincides with an extra pounds 15 million

worth of business which has been awarded to Bates by British American

Tobacco and Nokia



Laser Sales has restructured its senior management to achieve a greater

focus on client and agency servicing, while developing closer ties with

its broadcasters. Ian McCulloch will take charge of all back-of-house

operations and fulfilment, Simon Pardon will look after negotiations

and Gary Knight will run an expanded commercial division, spanning

areas such as sponsorship and co-production. There have been several

redundancies in Laser’s Northern office, but the company is intending

to make a number of senior hirings in London and the North.



Granada Sky Broadcasting has followed Carlton Select into the masthead

programming market with a tie-up with the National Magazine Company.

Julia Carling will present the Zest Beauty Show on GSB’s Health and

Beauty channel from 31 March, sponsored by NatMags’ Zest magazine.



TBWA International has been handed the dollars 30 million global

Samsonite account with a brief to rejuvenate the luggage giant’s

portfolio of brands. The client will spend dollars 12-dollars 15

million in Europe. TBWA pitched against Leo Burnett, the incumbent in

the US, J. Walter Thompson, DDB Needham and McCann-Erickson for the

business. A spend for the UK has not yet been decided but will be

substantial enough to include TV advertising. Media will be handled by

TBWA’s media arm, Eurospace.



The Tate Gallery has shortlisted Mustoe Merriman Herring Levy, Harari

Page and BDDH to pitch ideas for a new advertising blitz. The Tate

wants to familiarise the public with the four sites now run by the

gallery. These include two on London’s South Bank, one in Liverpool and

one in St Ives, Cornwall.



Chrysalis Radio is revamping its in-house sales policy after a survey

of 125 top clients and agencies. The changes include better

post-campaign analysis and variations in the length of its

commercials.



The Natural History Museum has shortlisted three agencies for a new

campaign this summer. The museum, which parted company with Leagas

Delaney earlier this year, is hoping for renewed interest in dinosaurs

because of the forthcoming release of the sequel to Jurassic Park,

called the Lost World: Jurassic Park.



Foote Cone Belding has hired Sue Braley, a senior producer at Lowe

Howard-Spink, as deputy head of TV. Her arrival precedes FCB’s first

television campaigns for Tambrands and Andrex, which are being shot

during the next few weeks.



Morgan CIA, the media joint venture between the Morgan Partnership and

CIA Medianetwork, is to rebrand itself in a bid to give it a clearer

identity as a media independent. It will move from its Glasgow offices

to Edinburgh and drop the Morgan name.



Leo Burnett has appointed Denise Gardiner as its first head of UK

research. She was formerly a research manager at Zenith. Previously the

UK was part of the European research director’s remit, which is still

vacant following Kate Lynch’s promotion to worldwide head of research

in Chicago.



Creative work for LDV’s dealer network, which last week appointed

Manning Gottlieb Media to handle its media, will still be produced by

Connect, its regional creative agency.



Virgin Radio’s weekly reach did not fall during the last quarter of

1996, as reported in Campaign’s Rajar round-up last week. Although its

reach was down on the same period in 1995, it rose from 823,000 in the

third quarter of 1996 to 846,000.



Tickets for the Campaign Press Awards, to be held on 19 March at the

Grosvenor House, are now available at pounds 105 per person or pounds

1,050 per table (plus VAT). Contact Lisa Patnick on 0171-413 4391.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).