Pat Doherty, a senior creative at Bartle Bogle Hegarty, is leaving
the agency. Doherty joined from Abbott Mead Vickers BBDO in October
1997, originally as joint creative director alongside Bruce Crouch, a
role she stepped down from about six months ago. BBH’s senior creative
line-up is now Crouch - as executive creative director - and Rosie
Arnold and John O’Keefe, who are group heads.
Optimedia has scooped the pounds 10 million media planning and buying
business for the Woolwich. The win follows a formal presentation
process, though in the final stages there was no other contender. The
account’s incumbent was MindShare. Optimedia’s sister agency, Publicis,
won the creative account last month (Campaign, 16 April).
The luxury goods brand, Alfred Dunhill, is reviewing its global account
out of Bartle Bogle Hegarty as part of a move to update its image. BBH
is not repitching for the task, which it has held since 1991. Media,
with Motive Communications, is unaffected.
Rae Burdon, the worldwide account director on UDV at Lowe & Partners, is
tipped to join J. Walter Thompson in a similar role. JWT won UDV’s
entire global advertising business last month, taking the Smirnoff,
Bailey’s and Malibu brands from Lowe Howard-Spink in the UK.
Fallon McElligott has beaten Banks Hoggins O’Shea/FCB and Partners BDDH
to win the pounds 3 million pan-European Calloway Golf account,
previously held by TBWA GGT Simons Palmer.
Mitsubishi has lined up three London agencies to pitch for its
full-service business against the incumbent, RPM3 (Campaign, 7 May). The
move coincides with Mitsubishi’s announcement of job cuts in the UK.
Adspend, which hit pounds 14 million last year, is expected to be cut by
up to 50 per cent.
Johnston Press has triumphed in the battle to buy the regional press
group, Portsmouth and Sunderland Newspapers, in a deal valuing the
company at pounds 266 million. Johnston outbid competitors including
Newsquest and News Communications & Media to land the deal, which makes
it the fourth largest UK regional publisher.
Freeserve, Dixons’ free internet service provider, is offering its users
cut-price telephone calls under the brand name, Presto Phone. The
venture is being launched in tandem with the telecoms company, Destia
Mustoe Merriman Herring Levy has lost its Sekonda watches account just a
year after prising the task out of M&C Saatchi. The newly appointed
agency, Manifesto, pitched against Spirit for the business in
Mustoe Merriman did not repitch.
Walker Media has dropped off the shortlist of agencies for Britvic’s
centralised media account. The remaining agencies are MindShare, BMP
OMD, Michaelides & Bednash and Zenith. A result is expected by the end
of the month.
The director, Jason Harrington, has joined Academy from Tony K. His
credits include Guinness, Saab, Dunlop and Miller Genuine Draft. He
joined Tony K in 1995.
The poster company, Maiden Outdoor, has issued its second profits
warning in two months, blaming declining economic confidence for a slump
Its share price fell 10 per cent on the news.
Seiko has appointed the Osprey group to handle creative work for the
pounds 5 million worldwide launch of its Perpetual Calendar watches as
part of an attempt to regain ground in the quartz market.
Vartec, the US’s largest private wholesale telecoms company, has
shortlisted OgilvyOne and CMB for its pounds 7 million UK direct
marketing business, after Claydon Heeley resigned the account.