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The Sunday Mirror editor, Bridget Rowe, left the Mirror Group on Wednesday, just one week after Kelvin MacKenzie’s appointment as deputy chief executive and group managing director. She has been replaced by Brendon Parsons, editor of the People. Neil Wallis, deputy editor of the Sun will take over at the People.

The Sunday Mirror editor, Bridget Rowe, left the Mirror Group on

Wednesday, just one week after Kelvin MacKenzie’s appointment as deputy

chief executive and group managing director. She has been replaced by

Brendon Parsons, editor of the People. Neil Wallis, deputy editor of the

Sun will take over at the People.



Bates Dorland has beaten Ogilvy & Mather to the pounds 1 million task of

encouraging Londoners to vote in this year’s referendum on whether the

capital should have an elected mayor and assembly. A press, poster and

radio campaign will break at the end of March under the theme ’London

decides when you decide’.



The swimwear brand, Speedo, is understood to have shortlisted four to

five advertising agencies after taking advice from the Advertising

Agency Register. Currently with Grey, the Australian brand is seeking an

agency to help develop its advertising across Europe with an estimated

spend of pounds 8 million.



BT has slashed its TV spend for the first quarter of the year, according

to TV sales sources, and is spending only half the pounds 28

million-plus it spent on TV in the first quarter of 1997. The dramatic

decline in spend from one of TV’s biggest advertisers is likely to

result in a reduction in the cost of airtime.



The first fruits of IPC’s management buyout will be two home interest

magazines earmarked for launch in the next two months. Beautiful Homes,

which was piloted in September, will become a monthly title from

February.



The second magazine, referred to as ’project rose’, will be a monthly

contemporary homes title and will be on the newsstands in March. The BBC

will launch BBC Good Homes in May for ABC1 home owners in their 30s.



An Ikea commercial that makes fun of redundancy has attracted 80

complaints to the Independent Television Commission from people who have

condemned it as ’distasteful’. The ITC said that the ad, which was

produced by St Luke’s and broke last weekend, would be reviewed to find

out the extent of the offence it had caused. Meanwhile, it will be

allowed to remain on air.



Alan Brydon, the deputy managing director of CIA Medianetwork, has been

promoted to managing director. Brydon joined the company from Rocket

last year and fills the vacancy left by the departure of Mike

Tunnicliffe last autumn.



Redwood Publishing has poached James McLeod, publisher and chief

executive of the International Herald Tribune, to become its

international publishing director. McLeod will be responsible for

co-ordinating Redwood’s existing publishing activities outside the UK as

well as forging partnerships with overseas advertising agencies and

publishers.



Carlton is to introduce a media restaurant of the year as part of its

annual restaurant awards. The award will be run in association with

Campaign, and will be voted for by the advertising industry. Details on

how to vote will appear in Campaign soon.



French Connection is expected to ditch the controversial ’fcuk’ line

from its advertising after a second ruling against it by the Advertising

Standards Authority. Officials of the industry watchdog said it was up

to the company to ensure any further ads, produced by BDDP GGT, were

free of any obscene innuendo. French Connection will continue to use the

letters as its registered trademark.



Lee Jeans’ ’put the boot in’ campaign, created by Grey, was the most

newsworthy ad in the final quarter of 1997, according to Propeller

Marketing Communications’ Ads that Make News survey. The ad, featuring a

woman pushing a stilettoed boot on a man’s buttocks, generated 15

national newspaper stories.



BBJ Media Services has picked up the pounds 4 million media planning and

buying account for the new partwork company, Hachette Fascicules. The

French publisher tested its first partwork, based on astrology, in the

Tyne Tees area in the first two weeks of the year, and a national

campaign will roll out in the next quarter.



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