While News International has denied it is to part company with its
creative agency for the Sun and News of the World, TBWA Simons Palmer,
industry sources claim that the relationship has been rocky since the
announcement of TBWA’s merger with Simons Palmer Clemmow Johnson earlier
this year. Ellis Watson, News Group’s marketing director for News
International, said: ’News Group is not actively pitching its business
at the moment and anyone can read into that what they want to’.
Video Collection International, whose releases include feature films,
television dramas and comedies such as Mr Bean and Men Behaving Badly,
has shortlisted Ray Leach Orlov, Court Burkitt and Company and Walsh
Trott Chick Smith to pitch against its incumbent agency, Advertising
Planning and Management, for the creative side of its pounds 3 million
account. Media buying remains with Booth Lockett Makin
John Wringe, Cogent’s former group managing director, has been appointed
client services director at Publicis. Wringe, who joined Publicis in
February to help run its pounds 20 million Asda business, succeeds
Douglas Thursby-Pelham, who is leaving to become managing director of
Clark and Taylor (Campaign, last week).
Cadbury is poised to renew its sponsorship of ITV’s flagship soap,
Coronation Street. Cadbury signed as sponsor last March, and
is rumoured to have paid pounds 10 million for the deal, which also
includes off-screen exploitation of the Coronation Street brand.
Australia has withdrawn its bid to host the millennium World Congress of
the International Advertising Association, leaving the UK, the US and
Israel to contest the honour. The final choice will be made by the IAA
board at a meeting on 4 June.
Brooks Advertising, the Manchester shop which unsuccessfully repitched
for the Martin Dawes electrical retail business it had held for three
years (Campaign, 9 May), has ceased trading. Martin Dawes has
consolidated its retail and mobile phone accounts within the Brahm
Agency in Leeds.
John Ayling and Associates has been appointed by Schering-Plough
Consumer Health to handle the estimated pounds 2.5 million planning and
buying for the hayfever remedy business, Clarityn Allergy. A national
press and TV campaign through the healthcare agency, MJL, will launch on
Carlton and GMTV later this month and run throughout June.
Kelly Weedon Shute has been appointed to handle a pounds 600,000
advertising campaign for Beaver paints and its sister brand, Radcare
radiator treatment. Trade advertising for the brands, which are owned by
Cementone Beaver, is ready to run, while a consumer campaign is planned
for the autumn. The appointment was made without a competitive
The More Group has promoted its sales director, Chris O’Donnell, to the
new post of deputy director of Adshel. O’Donnell will now take charge of
the development of the Adshel bus-shelter product with immediate effect.
Susan Beatty, now sales manager, takes over as sales director.
CDP is moving further towards a fully integrated service by launching a
PR operation. It will be headed by Amelia Lyon, who previously worked on
consumer accounts and sports sponsorship at the PR consultancy, Caroline
John Ayling and Associates has picked up the pounds 1 million buying and
planning for the German sugar-free sweets brand, Sula. The first work
will appear later this month on GMTV, Channel 4 and Channel 5, with
creative through the Milan-based agency, Selection Pubblicita
Arm and Hammer, the US company best known for its baking soda
toothpaste, has boosted its business with CKMP, the former Integrator
agency, by assigning it the pounds 1.5 million UK launch of a Smooth
Spearmint range extension. A national TV campaign will break during the