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While News International has denied it is to part company with its creative agency for the Sun and News of the World, TBWA Simons Palmer, industry sources claim that the relationship has been rocky since the announcement of TBWA’s merger with Simons Palmer Clemmow Johnson earlier this year. Ellis Watson, News Group’s marketing director for News International, said: ’News Group is not actively pitching its business at the moment and anyone can read into that what they want to’.

While News International has denied it is to part company with its

creative agency for the Sun and News of the World, TBWA Simons Palmer,

industry sources claim that the relationship has been rocky since the

announcement of TBWA’s merger with Simons Palmer Clemmow Johnson earlier

this year. Ellis Watson, News Group’s marketing director for News

International, said: ’News Group is not actively pitching its business

at the moment and anyone can read into that what they want to’.



Video Collection International, whose releases include feature films,

television dramas and comedies such as Mr Bean and Men Behaving Badly,

has shortlisted Ray Leach Orlov, Court Burkitt and Company and Walsh

Trott Chick Smith to pitch against its incumbent agency, Advertising

Planning and Management, for the creative side of its pounds 3 million

account. Media buying remains with Booth Lockett Makin



John Wringe, Cogent’s former group managing director, has been appointed

client services director at Publicis. Wringe, who joined Publicis in

February to help run its pounds 20 million Asda business, succeeds

Douglas Thursby-Pelham, who is leaving to become managing director of

Clark and Taylor (Campaign, last week).



Cadbury is poised to renew its sponsorship of ITV’s flagship soap,

Coronation Street. Cadbury signed as sponsor last March, and



is rumoured to have paid pounds 10 million for the deal, which also

includes off-screen exploitation of the Coronation Street brand.



Australia has withdrawn its bid to host the millennium World Congress of

the International Advertising Association, leaving the UK, the US and

Israel to contest the honour. The final choice will be made by the IAA

board at a meeting on 4 June.



Brooks Advertising, the Manchester shop which unsuccessfully repitched

for the Martin Dawes electrical retail business it had held for three

years (Campaign, 9 May), has ceased trading. Martin Dawes has

consolidated its retail and mobile phone accounts within the Brahm

Agency in Leeds.



John Ayling and Associates has been appointed by Schering-Plough

Consumer Health to handle the estimated pounds 2.5 million planning and

buying for the hayfever remedy business, Clarityn Allergy. A national

press and TV campaign through the healthcare agency, MJL, will launch on

Carlton and GMTV later this month and run throughout June.



Kelly Weedon Shute has been appointed to handle a pounds 600,000

advertising campaign for Beaver paints and its sister brand, Radcare

radiator treatment. Trade advertising for the brands, which are owned by

Cementone Beaver, is ready to run, while a consumer campaign is planned

for the autumn. The appointment was made without a competitive

pitch.



The More Group has promoted its sales director, Chris O’Donnell, to the

new post of deputy director of Adshel. O’Donnell will now take charge of

the development of the Adshel bus-shelter product with immediate effect.

Susan Beatty, now sales manager, takes over as sales director.



CDP is moving further towards a fully integrated service by launching a

PR operation. It will be headed by Amelia Lyon, who previously worked on

consumer accounts and sports sponsorship at the PR consultancy, Caroline

Neville Associates.



John Ayling and Associates has picked up the pounds 1 million buying and

planning for the German sugar-free sweets brand, Sula. The first work

will appear later this month on GMTV, Channel 4 and Channel 5, with

creative through the Milan-based agency, Selection Pubblicita

Marketing.



Arm and Hammer, the US company best known for its baking soda

toothpaste, has boosted its business with CKMP, the former Integrator

agency, by assigning it the pounds 1.5 million UK launch of a Smooth

Spearmint range extension. A national TV campaign will break during the

summer.