True North, the US-based parent company of Foote Cone Belding, is
set to acquire Wilkens International, the former Ayer Europe network
which has a minority stake in Britain’s Leagas Shafron Davis.
True North, which is currently in an uneasy alliance with Publicis in a
European joint venture, wants to develop Wilkens as its European
second-string network, into which it will divert all conflicting
business. Meanwhile, Maurice Levy the Publicis chairman, said the
company planned to spend dollars 250 million on acquisitions in order to
become a global player.
Andrew Cracknell, the chairman and executive creative director of
Ammirati Puris Lintas in London, and William Eccleshare, APL London’s
chief executive, have been promoted to the worldwide board and handed
additional responsibilities as part of a new management structure for
the network. Eccleshare becomes regional director Northern Europe and
Cracknell becomes one of a triumvirate of creative bosses overseeing
Paul Twivy’s compensation claim against Bates Dorland following his
sacking three months ago as group chief executive is to be heard in the
High Court during a five-day hearing scheduled to begin on 14 April.
Time Out, the London listings magazine, has appointed Bartle Bogle
Hegarty to its pounds 1.5 million account without a pitch. A mixed media
campaign will launch in late spring. Media planning and buying remains
with Total Media.
Delta Air Lines has shortlisted Saatchi and Saatchi, Ammirati Puris
Lintas and Ogilvy and Mather to pitch against the incumbent, BBDO, for
its dollars 100 million worldwide advertising account. Ten agencies were
originally invited to pitch for the business. The four finalists will
present at the end of February with a final decision expected by March.
Delta has been with the BBDO network for 51 years.
The Poulter agency in Leeds has been appointed by the Tidy Britain group
to launch a campaign aimed at reducing the amount of litter dropped by
teenagers. Test advertising will begin in the North of England in the
spring before a possible major initiative backed by EU funding.
Advertising Principles, BDH, Broughton-Jacques and Barrington Johnson
Lorains also pitched for the business.
CIA Medianetwork has filled the gap left by the departure of Rob Norman,
the former managing director of CIA Interactive, by poaching Bill Faust
from IMP. Norman, who has joined the sports and marketing operation,
Prisma Sports and Media, will continue to work with the media agency on
a consultative basis, particularly on Lloyds-TSB.
OKI Systems, the Japanese fax and printer manufacturer, is reviewing the
creative side of its pounds 1.4 million UK account, held by Harari Page
for the past six years. The agency has declined to repitch.
Media buying remains with CIA Media Solutions in Manchester.
Mirror Group Newspaper’s Daily Record has kicked off a review of its
advertising business, which is currently held by Riley Advertising. It
is understood that the Record has seen several Scottish agencies, and
Faulds Advertising, which has also worked with the Scottish Daily Mail,
is tipped to pick up the business.
Entertainment Online, the worldwide Web-based entertainment and
education service, has appointed the SMI Group to handle its pounds 2 to
pounds 3 million European advertising and media planning business. The
win follows a pitch against several London agencies.
Motive has picked up the pounds 2 million media planning and buying for
Cointreau in the UK and a strategic co-ordination role across Europe.
The win comes four months after Bartle Bogle Hegarty was awarded the
creative account (Campaign, 20 September 1996).
The Salvation Army is to launch its first cinema campaign with a
60-second nationwide ad through Saatchi and Saatchi. The campaign
focuses on the army’s commitment to helping young people suffering from
alcoholism, drug addiction, homelessness and Aids.