Young & Rubicam brought its flotation roadshow to London this week
to generate interest in the 20 to 25 per cent of its stock due to be
listed in New York next month. Donaldson Lufkin & Jenrette Securities
and Bear Stearns are co-ordinating the sale.
The five agencies shortlisted for the Independent’s pounds 3 million
advertising account are understood to be Griffin Bacal, Arc, M&C
Saatchi, Abbott Mead Vickers BBDO and BMP DDB. Pitches are scheduled for
early May with a decision later in the month.
IPC’s TV Times has drawn up a shortlist of four agencies for its
creative account - Mellors Reay & Partners, Delaney Fletcher Bozell,
Partners BDDH and Mortimer Whittaker O’Sullivan. Pitches will take place
Warburton’s, the bread company, is understood be talking to three
agencies about its pounds 3.5 million account. This list is likely to be
whittled down to two before final presentations, with a decision
expected in June.
Helen Burt, the former marketing director of Cable & Wireless
Communications, has been acting as a consultant to Rapier, advising on
its pitch for the Bradford & Bingley advertising account. Burt is
expected to join Rapier if the pitch proves successful.
Courts, the furniture retailer which is in the process of reviewing its
creative account, has denied speculation that its media buying account
is to be reviewed out of TMD Carat. But Chris Coote, the marketing
director of Courts, said media planning may be reviewed in line with
creative agencies’ strategic ideas.
Redwood Publishing has won back the contract to publish Bupa’s customer
magazine, Upbeat, which it last published five years ago. The magazine
will relaunch with the next issue, due out at the end of June. It will
also carry advertising after a long break. An ad man-ager will be
appointed next week.
The McCann-Erickson network has abandoned efforts to bolster its
presence in Scotland by merging its Edinburgh office with another
agency. Brian Child, in charge of McCanns’ UK regional operation, said
it would concentrate on organic growth after the collapse of last year’s
merger talks with the Leith Agency.
Mellors Reay & Partners has resigned the cut-price airline, Debonair,
after reports that it was talking to other agencies (Campaign, 3 April).
Carol Reay, the chief executive of Mellors Reay, cited the airline’s
business practices, its concentration on tactical advertising and its
reluctance to take advice as the reasons for the decision.
Manchester United Television, the joint venture TV channel between
Manchester United FC, BSkyB and Granada Media Group, has appointed Paul
Ridley, the sports editor of the Sun, as its chief executive. MUFC will
launch as a subscription service on digital satellite and cable this
The Leith Agency has been been appointed by Roche Consumer Health to
handle the national relaunch of the Radian B range of topical analgesic
and bath additive products. The Leith has been on the Roche roster since
1995 and the business, which may include a TV campaign, was awarded
without a pitch.
Times Newspapers has appointed John Trickett as its head of sales for
classified advertising. He was classified ad director at the Evening
Standard until September 1996 and has since worked as an independent
consultant. He takes over from Rachel Pilgrim, group classified manager,
who has moved overseas.
Sue Goddard, the former agency boss accused of defrauding the American
Soybean Association out of almost pounds 100,000, will not be extradited
to stand trial in the US. Jack Straw, the Home Secretary, has agreed
that she should remain the the UK on the grounds of ill health.
Detectives from the UK and the US spent two years investigating Goddard,
who faced 14 charges of tampering with the invoices of the US
Government-backed client while she was a partner at Goddard Nicklas