The Leisure Process has won a slice of Coca-Cola’s advertising
business with a project to reintroduce the brand’s famous contoured
bottle to the UK. The campaign, which breaks this month, will run for
six months in the style and youth press. It is designed to cash in on
the nostalgia and strong recognition invoked by the bottle, which was
withdrawn from regular use 20 years ago. TLP is understood to have
pitched against Publicis for the business, which could ultimately be
backed by a pounds 4.5 million spend.
Media is being handled by Universal McCann
BMP DDB has lost the D&AD gold-winning Doritos account to
Abbott Mead Vickers BBDO after a global reshuffle by PepsiCo Foods. In a
straight swap with Abbott Mead, BMP will get the Monster Munch business.
Doritos is handled by the BBDO network in every other country outside
Abbott Mead Vickers BBDO is to take over the former IDV headquarters in
London’s Marylebone Road - only 150 yards from its present offices - at
the beginning of next year. The seven-floor building is being
Delaney Fletcher Bozell and BJK&E have been appointed to handle the
pounds 500,000 launch of a Chrysler brand of fashionwear, Jeep Clothing.
It will launch later this year through the clothing manufacturer, the
Big Yellow Corporation.
The Bridge has ended its ten-year relationship with the Baxters soup
brand by pulling out of the pitch for the pounds 3.5 million account.
The Leith Agency, Abbott Mead Vickers BBDO and Bartle Bogle Hegarty are
left in the running for the account.
Jeremy Deedes, managing director of the Telegraph, has confirmed that an
announcement is to be made at the end of next week about the future of
Chris Haslum, the paper’s circulation director and deputy managing
director, fuelling speculation that he is poised to quit. Haslum, who is
on holiday, was one of the main instigators of the cut-price
subscriptions drive which accounted for more than a quarter of the
Telegraph’s circulation in June.
Sunday Business went into administrative receivership on Tuesday. David
Sapte from Begbies has been appointed as the receiver for the ill-fated
newspaper, but inside sources insist that buyers are interested in
resurrecting the operation.
Maher Bird Associates is thought to have been appointed by Raytheon, the
US technology company which invented microwave cooking, makes Hawker
jets and is a major supplier of air traffic control technology. Maher
Bird is Raytheon’s first UK agency. Media is likely to remain with
The Marshalls communications group has been hired to handle a range of
computer games and educational titles for children being introduced as a
result of a merger between Ocean Software and Infogrames, which claims
to be Europe’s largest software and multimedia publisher. A consumer
campaign using TV, press and direct response ads will break in the
Peter Charlton, a group sales manager at Capital Radio, has been poached
by GWR to be the controller of the national sales team at the GWR Sales
Company, its new in-house sales operation. Charlton will report directly
to the national sales director, Duncan George, who left Capital Radio
following the announcement of its plans to merge with Virgin (Campaign,
Tetrapak has appointed Young and Rubicam to handle its account in
Central and Eastern Europe. The win also includes the brief to promote
milk in these regions.
Talk Radio’s programme director, Jason Bryant, resigned last week,
reportedly without a job to go to. Cath Worrall, the station’s
programme manager, is acting as caretaker of the station until a
replacement is found.
Express Newspapers is to launch an ad sales operation in Manchester,
encompassing display and classified. The paper is looking for a sales
manager to lead an eight-strong team.