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The Leisure Process has won a slice of Coca-Cola’s advertising business with a project to reintroduce the brand’s famous contoured bottle to the UK. The campaign, which breaks this month, will run for six months in the style and youth press. It is designed to cash in on the nostalgia and strong recognition invoked by the bottle, which was withdrawn from regular use 20 years ago. TLP is understood to have pitched against Publicis for the business, which could ultimately be backed by a pounds 4.5 million spend.

The Leisure Process has won a slice of Coca-Cola’s advertising

business with a project to reintroduce the brand’s famous contoured

bottle to the UK. The campaign, which breaks this month, will run for

six months in the style and youth press. It is designed to cash in on

the nostalgia and strong recognition invoked by the bottle, which was

withdrawn from regular use 20 years ago. TLP is understood to have

pitched against Publicis for the business, which could ultimately be

backed by a pounds 4.5 million spend.



Media is being handled by Universal McCann



BMP DDB has lost the D&AD gold-winning Doritos account to



Abbott Mead Vickers BBDO after a global reshuffle by PepsiCo Foods. In a

straight swap with Abbott Mead, BMP will get the Monster Munch business.

Doritos is handled by the BBDO network in every other country outside

the UK.



Abbott Mead Vickers BBDO is to take over the former IDV headquarters in

London’s Marylebone Road - only 150 yards from its present offices - at

the beginning of next year. The seven-floor building is being

extensively refurbished.



Delaney Fletcher Bozell and BJK&E have been appointed to handle the

pounds 500,000 launch of a Chrysler brand of fashionwear, Jeep Clothing.

It will launch later this year through the clothing manufacturer, the

Big Yellow Corporation.



The Bridge has ended its ten-year relationship with the Baxters soup

brand by pulling out of the pitch for the pounds 3.5 million account.

The Leith Agency, Abbott Mead Vickers BBDO and Bartle Bogle Hegarty are

left in the running for the account.



Jeremy Deedes, managing director of the Telegraph, has confirmed that an

announcement is to be made at the end of next week about the future of

Chris Haslum, the paper’s circulation director and deputy managing

director, fuelling speculation that he is poised to quit. Haslum, who is

on holiday, was one of the main instigators of the cut-price

subscriptions drive which accounted for more than a quarter of the

Telegraph’s circulation in June.



Sunday Business went into administrative receivership on Tuesday. David

Sapte from Begbies has been appointed as the receiver for the ill-fated

newspaper, but inside sources insist that buyers are interested in

resurrecting the operation.



Maher Bird Associates is thought to have been appointed by Raytheon, the

US technology company which invented microwave cooking, makes Hawker

jets and is a major supplier of air traffic control technology. Maher

Bird is Raytheon’s first UK agency. Media is likely to remain with

BJK&E.



The Marshalls communications group has been hired to handle a range of

computer games and educational titles for children being introduced as a

result of a merger between Ocean Software and Infogrames, which claims

to be Europe’s largest software and multimedia publisher. A consumer

campaign using TV, press and direct response ads will break in the

autumn.



Peter Charlton, a group sales manager at Capital Radio, has been poached

by GWR to be the controller of the national sales team at the GWR Sales

Company, its new in-house sales operation. Charlton will report directly

to the national sales director, Duncan George, who left Capital Radio

following the announcement of its plans to merge with Virgin (Campaign,

13 June).



Tetrapak has appointed Young and Rubicam to handle its account in

Central and Eastern Europe. The win also includes the brief to promote

milk in these regions.



Talk Radio’s programme director, Jason Bryant, resigned last week,

reportedly without a job to go to. Cath Worrall, the station’s



programme manager, is acting as caretaker of the station until a

replacement is found.



Express Newspapers is to launch an ad sales operation in Manchester,

encompassing display and classified. The paper is looking for a sales

manager to lead an eight-strong team.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).