Action 2000 is in the early stages of a review for another
Millennium Bug campaign, this time targeting consumers. The Department
of Trade and Industry organisation has begun informal talks with
advertising agencies about the initiative, although no budget has yet
been set. The task will have to be advertised in OJEC, the official
journal of the European Community, prior to any formal pitch being
Dewe Rogerson, the corporate communications and financial specialist,
has been bought by the Citigate group for pounds 27 million. Roddy Dewe
and Nico Rogerson, the agency’s founders, will get pounds 6 million each
along with its executive chairman, Tony Carlisle. The merged company
will be called Citigate Dewe Rogerson.
Lowe Howard-Spink has hired two senior board account directors from
Ogilvy & Mather to run two of the agency’s global accounts. Neil Quick,
who headed Lucozade, Van den Bergh and Guinness at O&M, will manage the
Smirnoff brand. Cheryl Giovannoni, meanwhile, who at O&M led the Bupa,
Woolwich and Ryvita accounts, will handle Braun.
Advertisers have been rushing to capitalise on the Clinton tapes
scandal, with Virgin Atlantic and Virgin Cola among those to be quickest
off the mark. Both used footage from the tapes to create tactical ads.
The Virgin Cola press ad showed a still of Clinton drinking from a Diet
Coke can and added the strapline: ’Now he’s got a drink problem’.
A spokesman for TalkCo, the consortium headed by Kelvin MacKenzie which
is bidding for Talk Radio, has said a deal could be struck as early as
next week. The consortium has been in exclusive negotiations with
CLT-Ufa, Talk’s current owner, since a pounds 20 million management
buyout bid, headed by Talk’s general manager, Paul Robinson, was
The Central Office of Information and the Department of Health are
looking for an agency to create a pounds 500,000 campaign to combat
prescription fraud. The ads are part of a crackdown on a problem which
is estimated to cost the DoH pounds 90 million a year.
Poulter Partners in Leeds has been appointed to run a pounds 1 million
campaign alerting people to the importance of recycling glass. The
initiative, by British Glass, the trade body representing UK glass
manufacturers, follows new government legislation setting higher
recycling targets for manufacturers and retailers.
David Thornton is taking legal advice after quitting as managing
director of the Square. His departure follows a failed management buyout
attempt from the agency’s owners, the US recruitment group, TMP, which
instead accepted a rival bid from another US company, Earle Palmer
The Royal Armouries museum in Leeds, which houses the Tower of London’s
former collection of arms and armour, has lined up Advertising
Principles, Charles Walls and Seven Associates to pitch against its
incumbent Manchester agency, Barrington Johnson Lorains, for its
Summerfield Wilmot Keene has been appointed by Kettle Foods to promote
its premium Kettle Chips range. The agency’s assignment for the brand
will involve a series of through-the-line integrated activities.
David Kershaw, one of the M&C Saatchi founding partners, is to be the
non-executive chairman of the Communications in Business group which
specialises in travel, tourism and leisure accounts. His appointment
coincides with the group’s acquisition of the direct marketing agency,
AKQA has developed an online advertising campaign for the launch of Land
Rover’s latest Discovery model. The ads for the car, which launches next
week but doesn’t go on sale until November, will allow users to click
through the sub-site on Land Rover’s main website where users can
request a brochure, book a test-drive and search for a local dealer.