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Action 2000 is in the early stages of a review for another Millennium Bug campaign, this time targeting consumers. The Department of Trade and Industry organisation has begun informal talks with advertising agencies about the initiative, although no budget has yet been set. The task will have to be advertised in OJEC, the official journal of the European Community, prior to any formal pitch being held.

Action 2000 is in the early stages of a review for another

Millennium Bug campaign, this time targeting consumers. The Department

of Trade and Industry organisation has begun informal talks with

advertising agencies about the initiative, although no budget has yet

been set. The task will have to be advertised in OJEC, the official

journal of the European Community, prior to any formal pitch being

held.



Dewe Rogerson, the corporate communications and financial specialist,

has been bought by the Citigate group for pounds 27 million. Roddy Dewe

and Nico Rogerson, the agency’s founders, will get pounds 6 million each

along with its executive chairman, Tony Carlisle. The merged company

will be called Citigate Dewe Rogerson.



Lowe Howard-Spink has hired two senior board account directors from

Ogilvy & Mather to run two of the agency’s global accounts. Neil Quick,

who headed Lucozade, Van den Bergh and Guinness at O&M, will manage the

Smirnoff brand. Cheryl Giovannoni, meanwhile, who at O&M led the Bupa,

Woolwich and Ryvita accounts, will handle Braun.



Advertisers have been rushing to capitalise on the Clinton tapes

scandal, with Virgin Atlantic and Virgin Cola among those to be quickest

off the mark. Both used footage from the tapes to create tactical ads.

The Virgin Cola press ad showed a still of Clinton drinking from a Diet

Coke can and added the strapline: ’Now he’s got a drink problem’.



A spokesman for TalkCo, the consortium headed by Kelvin MacKenzie which

is bidding for Talk Radio, has said a deal could be struck as early as

next week. The consortium has been in exclusive negotiations with

CLT-Ufa, Talk’s current owner, since a pounds 20 million management

buyout bid, headed by Talk’s general manager, Paul Robinson, was

rejected.



The Central Office of Information and the Department of Health are

looking for an agency to create a pounds 500,000 campaign to combat

prescription fraud. The ads are part of a crackdown on a problem which

is estimated to cost the DoH pounds 90 million a year.



Poulter Partners in Leeds has been appointed to run a pounds 1 million

campaign alerting people to the importance of recycling glass. The

initiative, by British Glass, the trade body representing UK glass

manufacturers, follows new government legislation setting higher

recycling targets for manufacturers and retailers.



David Thornton is taking legal advice after quitting as managing

director of the Square. His departure follows a failed management buyout

attempt from the agency’s owners, the US recruitment group, TMP, which

instead accepted a rival bid from another US company, Earle Palmer

Brown.



The Royal Armouries museum in Leeds, which houses the Tower of London’s

former collection of arms and armour, has lined up Advertising

Principles, Charles Walls and Seven Associates to pitch against its

incumbent Manchester agency, Barrington Johnson Lorains, for its

account.



Summerfield Wilmot Keene has been appointed by Kettle Foods to promote

its premium Kettle Chips range. The agency’s assignment for the brand

will involve a series of through-the-line integrated activities.



David Kershaw, one of the M&C Saatchi founding partners, is to be the

non-executive chairman of the Communications in Business group which

specialises in travel, tourism and leisure accounts. His appointment

coincides with the group’s acquisition of the direct marketing agency,

CGW.



AKQA has developed an online advertising campaign for the launch of Land

Rover’s latest Discovery model. The ads for the car, which launches next

week but doesn’t go on sale until November, will allow users to click

through the sub-site on Land Rover’s main website where users can

request a brochure, book a test-drive and search for a local dealer.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).