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Scoot, the telephone directory service formerly known as Freepages, is reviewing its full-service advertising business nine months after relaunching with a campaign through Wolff Olins and World Writers. The review follows the arrival of Richard Thackray as marketing director two weeks ago. Thackray has used the AAR to draw up a shortlist of three agencies - Lowe Howard-Spink, HHCL & Partners and BMP DDB. Media is also being reviewed and the incumbent, Carat, is repitching.

Scoot, the telephone directory service formerly known as Freepages,

is reviewing its full-service advertising business nine months after

relaunching with a campaign through Wolff Olins and World Writers. The

review follows the arrival of Richard Thackray as marketing director two

weeks ago. Thackray has used the AAR to draw up a shortlist of three

agencies - Lowe Howard-Spink, HHCL & Partners and BMP DDB. Media is also

being reviewed and the incumbent, Carat, is repitching.



ITV is to reschedule two of Vauxhall’s World Cup sponsorship idents so

that they run after the 9pm watershed, after the Independent Television

Commission received ten complaints about violent and vulgar aspects of

the idents. At the same time, ITV and Vauxhall’s ad agency, Lowe-Howard

Spink, are addressing another complaint received by the ITC: that the

idents contravene the sponsorship code by being too similar to the

current TV ads.



Robert Saville, the Mother founder, has reacted angrily to suggestions

that his agency was fired by Channel 5 after the two parted company this

week. ’After thinking long and hard about it, it was Mother that

instigated this move,’ he said. ’It was absolutely our intention to part

amicably and I’m sure we still will.’ Jim Hytner, the Channel 5

marketing director, said: ’We had a mutual parting of the ways after

hours and hours of discussion’.



British Interactive Broadcasting, the interactive digital TV joint

venture between BSkyB, BT, Matsushita and the Midland Bank, has begun

its widely expected trawl for a London advertising agency. BIB’s

marketing director, Nick Mercer, is believed to be contacting 12

agencies over the next couple of weeks.



Miller, the US brewer, is suing Bates USA and its associated media

operation, Zenith, for compensation and damages over claims that they

failed to deliver the target audience the company paid for when buying

TV airtime on its behalf. Zenith, which lost Miller’s dollars 250

million media buying and planning account to Leo Burnett in December

1996, dismissed the lawsuit as ’utterly ridiculous and without

merit’.



Digital One, the consortium of GWR Digital Radio, NTL Digital Radio and

Talk Radio UK, has mounted an unopposed bid to run the national digital

radio service. In addition to the existing national services, the

ten-station multiplex will broadcast seven new formats, including a

sports channel that will go head-to-head with BBC’s Radio 5 Live. The

consortium aims to spend pounds 10 million on transmission over the

12-year licence period and will begin broadcasting in December.



MindShare is recruiting Rosie Faulkner, the former TSMS marketing

director, as a senior business director, heading up the strategic

planning on its Argos, Kodak, Telegraph and Ryvita accounts. Faulkner

left TSMS in May after just six months.



The Independent Television Commission is set to make its long-awaited

announcement on its proposals for the unbundling of cable and satellite

station packages this week. It is reported that although the regulator

has made it clear that it will reform the system to allow subscribers

more choice over which channels they pay for, it may allow existing

contracts to run to the year 2000.



Bids are still being considered for Talk Radio after last Friday’s

deadline. The proposed management buyout, led by Talk’s general manager,

Paul Robinson, gained credibility last week when United News & Media was

revealed as its backer. Meanwhile, Talk’s place on the national digital

multiplex could be at risk if the rival News International bid is

accepted. GWR - the major shareholder of the Digital One consortium - is

unlikely to allow Rupert Murdoch’s News Corporation to take part.



The deadline for entries for the radio industry’s Aerial Awards is 10

July for a 22 October ceremony at Bafta. The chairman of the jury is

Chris O’Shea, creative partner of Banks Hoggins O’Shea, and entry packs

are available from the Radio Advertising Bureau.



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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).