HOTLINE

Commercial Union’s pounds 10 million branding campaign to relaunch its insurance services is in the balance, following news of the company’s merger with General Accident on Wednesday. Duckworth Finn Grubb Waters won the task in September and, with media bought by CIA Medianetwork, was scheduled to run new work next month. General Accident employs a variety of agencies. The merged company will be called Commercial General Union.

Commercial Union’s pounds 10 million branding campaign to relaunch

its insurance services is in the balance, following news of the

company’s merger with General Accident on Wednesday. Duckworth Finn

Grubb Waters won the task in September and, with media bought by CIA

Medianetwork, was scheduled to run new work next month. General Accident

employs a variety of agencies. The merged company will be called

Commercial General Union.



Daimler-Benz, Germany’s largest industrial conglomerate, whose interests

range from Mercedes cars to financial services, is talking to UK

agencies about a possible global corporate campaign. However, a

spokesman for the company said plans for the push were not yet

’concrete’.



The publisher of Frank, Wagadon’s women’s monthly magazine which

launched in September, has denied speculation that the magazine is

facing a circulation crisis, and still predicts sales of 70,000-90,000.

However, Marie-Louise McLeod admitted December sales were down, but

would not confirm reports of a 50,000 circulation for that month.



Lansdown Conquest has won a pounds 2 million brief to make America’s

most famous motor oil as well-known in Europe as it in the US. The

agency won the Valvoline account after a four-way pitch and will launch

its advertising across the UK and Germany over the next six months. The

brand was previously held by Bozell. The new work is likely to play on

Valvoline’s reputation as a high-performance oil favoured by rally

drivers.



J. Walter Thompson and Team Saatchi are shortlisted for a pounds 4

million campaign to encourage young people to become engineers. The

campaign is being funded by three engineering trade bodies - the

Engineering Council, the Engineering Marine Training Authority and the

Engineering Employers’ Federation.



The Treasury has asked advertising agencies to tender for a project

promoting the Government’s Working Families Tax Credit scheme. The task

includes designing a logo, developing a set of messages about the policy

and possibly renaming the scheme. The Working Families Tax Credit was

outlined in a pre-Budget report and aims to give those on low incomes

in-work tax benefits.



Michael Baulk, chief executive of the Abbott Mead Vickers Group, has

been appointed a non-executive director of the department stores group,

Debenhams. Its advertising is handled in-house and the appointment is

not expected to affect these arrangements.



Andy Pratt, new-business director of the Poulter agency in Leeds, is

quitting after 18 years. He said he was looking for ’new personal

challenges’ after the upcoming management buyout, which allowed him to

realise his equity. Richard Lewis, the agency’s managing director, will

take over new-business responsibilities.



Emap Radio’s Kiss brand is to be syndicated across all 11 of Emap’s FM

stations for a Friday night dance show, Friday Night Kiss. A sponsor is

being sought for the show, which will run from 7pm to 10pm, in a deal

that will cost the sponsor around pounds 500,000. The last hour of the

programme will be free of ads.



The closing date for the Newslink Radio Creative Awards is Friday 27

February. The competition is open to creatives and clients for any

brand, product or service that hasn’t advertised on the radio in the

past three years. The prize is a pounds 500,000 radio campaign across

Capital Group’s stations.



Scripts or tapes should be sent to the Newslink Team, Capital

Advertising, 30 Leicester Square, London WC2H.



Paul Camp, chief executive of Haymarket Business and Medical

Publications, will shortly be leaving the group. His responsibilities

will pass to Martin Durham and William Pecover. Simon Tindall, Haymarket

Group managing director, said: ’Paul has made a major contribution to

the success of Haymarket.



It has always been envisaged that Paul would leave the group at the

expiry of his contract. We wish him well in his future career’.



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