Commercial Union’s pounds 10 million branding campaign to relaunch
its insurance services is in the balance, following news of the
company’s merger with General Accident on Wednesday. Duckworth Finn
Grubb Waters won the task in September and, with media bought by CIA
Medianetwork, was scheduled to run new work next month. General Accident
employs a variety of agencies. The merged company will be called
Commercial General Union.
Daimler-Benz, Germany’s largest industrial conglomerate, whose interests
range from Mercedes cars to financial services, is talking to UK
agencies about a possible global corporate campaign. However, a
spokesman for the company said plans for the push were not yet
The publisher of Frank, Wagadon’s women’s monthly magazine which
launched in September, has denied speculation that the magazine is
facing a circulation crisis, and still predicts sales of 70,000-90,000.
However, Marie-Louise McLeod admitted December sales were down, but
would not confirm reports of a 50,000 circulation for that month.
Lansdown Conquest has won a pounds 2 million brief to make America’s
most famous motor oil as well-known in Europe as it in the US. The
agency won the Valvoline account after a four-way pitch and will launch
its advertising across the UK and Germany over the next six months. The
brand was previously held by Bozell. The new work is likely to play on
Valvoline’s reputation as a high-performance oil favoured by rally
J. Walter Thompson and Team Saatchi are shortlisted for a pounds 4
million campaign to encourage young people to become engineers. The
campaign is being funded by three engineering trade bodies - the
Engineering Council, the Engineering Marine Training Authority and the
Engineering Employers’ Federation.
The Treasury has asked advertising agencies to tender for a project
promoting the Government’s Working Families Tax Credit scheme. The task
includes designing a logo, developing a set of messages about the policy
and possibly renaming the scheme. The Working Families Tax Credit was
outlined in a pre-Budget report and aims to give those on low incomes
in-work tax benefits.
Michael Baulk, chief executive of the Abbott Mead Vickers Group, has
been appointed a non-executive director of the department stores group,
Debenhams. Its advertising is handled in-house and the appointment is
not expected to affect these arrangements.
Andy Pratt, new-business director of the Poulter agency in Leeds, is
quitting after 18 years. He said he was looking for ’new personal
challenges’ after the upcoming management buyout, which allowed him to
realise his equity. Richard Lewis, the agency’s managing director, will
take over new-business responsibilities.
Emap Radio’s Kiss brand is to be syndicated across all 11 of Emap’s FM
stations for a Friday night dance show, Friday Night Kiss. A sponsor is
being sought for the show, which will run from 7pm to 10pm, in a deal
that will cost the sponsor around pounds 500,000. The last hour of the
programme will be free of ads.
The closing date for the Newslink Radio Creative Awards is Friday 27
February. The competition is open to creatives and clients for any
brand, product or service that hasn’t advertised on the radio in the
past three years. The prize is a pounds 500,000 radio campaign across
Capital Group’s stations.
Scripts or tapes should be sent to the Newslink Team, Capital
Advertising, 30 Leicester Square, London WC2H.
Paul Camp, chief executive of Haymarket Business and Medical
Publications, will shortly be leaving the group. His responsibilities
will pass to Martin Durham and William Pecover. Simon Tindall, Haymarket
Group managing director, said: ’Paul has made a major contribution to
the success of Haymarket.
It has always been envisaged that Paul would leave the group at the
expiry of his contract. We wish him well in his future career’.