John Wren, the president and chief executive of Omnicom, has denied
reports circulating this week that its TBWA and GGT networks are to
merge within three months. ’Nothing could be further from the truth,’ he
said, adding that it would be another ’two to three weeks’ before more
would be known about the best way to integrate the newly purchased GGT
group into Omnicom.
Summerfield Wilmot Keene is considering a merger with Jack Rubins’
Osprey group in a deal that would allow it to take over the management
of Osprey’s agency subsidiary, Osprey Park. SWK was launched in May 1996
out of the pounds 25 million-billing Bastable Hazlitt Partnership which
sold out to a management team led by Malcolm Summerfield, formerly of
McCann-Erickson, and Paul Wilmot, formerly of Euro RSCG Wnek Gosper.
Flextech TV is poised to unveil a deal with Telewest to share
programming revenues for its UK television channels. Flextech has agreed
to market the channels in Telewest franchises with an advertising budget
of pounds 1 million.
Anglian Windows, the UK’s largest double glazing company, has appointed
the Brahm agency in Leeds to handle creative work on its pounds 2.1
million account in succession to TBWA Simons Palmer. Media buying
remains with TMD Carat.
Banks Hoggins O’Shea has picked up the pounds 1.5 million full-service
advertising account of the Internet service provider, ClaraNET. ClaraNET
is aiming to improve awareness, principally through a press campaign,
but also through a below-the-line push.
The Association of Train Operating Companies is understood to have
shortlisted four agencies to pitch for a pounds 1 million assignment to
promote the use of travel cards by people travelling in and out of
London on trains, buses and tubes.
Delaney Fletcher Bozell and BJK&E Media have won the pounds 3 million
launch campaign for Baars UK’s cheddar cheese, Maidwell. Advertising
will break on national TV, press, outdoor and instore.
Brodie & Stone has appointed Court Burkitt & Company to handle the
full-service advertising for three of its brands - T-Zone, a skincare
range for young adults, Pro Tec Sun and Colour 4 Men. A new art
director, Phil Howells, has also joined from Grey.
The Guardian Guide has signed up to sponsor the Irish Post’s
entertainment section, the Craic. The Guardian believes the deal will
reaffirm the Guide’s interest in young, socially active people. The
Craic offers a guide to Irish culture in Britain.
Rapier and WCRS have been added to Bradford & Bingley’s shortlist,
joining Rainey Kelly Campell Roalfe and M&C Saatchi. Rapier worked with
the marketing director, Ruth Blakemore, when she was at Cable &
WCRS has promoted Paul Lawson to head of client services, replacing
Simon Toaldo who joined Rapier four months ago. Richard Swaab, head of
WCRS’s management consultancy, Galileo, becomes agency vice-chairman.
Sarah Jacobs becomes head of TV, replacing Colin Hickson who has moved
to the US.
TBWA Simons Palmer has hired John Rennison from Ogilvy & Mather as its
new finance director. Rennison, appointed for his experience in
overseeing mergers and acquisitions across Europe, succeeds Steve
Lepley, who has moved to Tony Kaye’s K Media Group in the same role.
Abbott Mead Vickers BBDO is working on a one-off creative project for
Capital FM, likely to culminate in a TV ad in the summer. Meanwhile,
Sally Oldham, managing director of Capital Radio, has yet to decide
whether to continue with the search for an agency or to use agencies on
an ad-hoc basis.
Campaign’s accounts under review table has moved to a new home on the
inside back cover (this week, p51) where it joins the business
performance league. The column by the editor, Stefano Hatfield, also
moves to the inside back, and the column by the deputy editor, Caroline
Marshall, is now in the Close-Up section.