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The Meat and Livestock Commission is considering an advertising campaign for spring, when British beef will once again be sold in Europe following this week’s vote to lift the two-year export ban. In the meantime, the MLC is concentrating on maintaining its relationship with overseas importers.

The Meat and Livestock Commission is considering an advertising

campaign for spring, when British beef will once again be sold in Europe

following this week’s vote to lift the two-year export ban. In the

meantime, the MLC is concentrating on maintaining its relationship with

overseas importers.



BT has rubbished marketing trade and national press reports that it will

drop the ’It’s good to talk’ slogan from its advertising after next

March’s statutory review of its pounds 135 million business. Abbott Mead

Vickers BBDO, its lead agency and creator of the slogan, will be among

up to six shops shortlisted before Christmas to contest the

business.



The London-based brewer, Young’s, is looking for an ad agency to promote

its beers, which include Young’s bitter and Young’s special. The brewer

is planning to spend around pounds 2.5 million in London and the

South-east.



Patrick Collister, the executive creative director of Ogilvy & Mather,

has been named chairman of the British Television Advertising Awards

jury for 1999. The awards, for which entry forms have already been sent

out, take place on 10 March at the Grosvenor House Hotel.



Peroni beer is looking for an ad agency and has asked three un-named

shops to pitch for the account before Christmas. Peroni has not

previously embarked on a national ad campaign, but the client is keen to

extend its appeal beyond the Italian restaurant market and into the

mainstream. The initial budget is expected to be less than pounds 1

million.



180, the Amsterdam-based agency which set up on the back of an Adidas

win last month, has recruited a fourth partner. Guy Hayward, previously

the senior vice-president at Octagon, Interpublic’s sports and

entertainment arm, joins Larry Frey, Alex Melvin and Chris Mendola next

month.



Three candidates have been elected to the executive committee of D&AD

for next year. They are Chris O’Shea of Banks Hoggins O’Shea, Graham

Watson of Bartle Bogle Hegarty and Michael Johnson of Johnson Banks.

They will take up their posts at the end of January, following the

AGM.



The Central Office of Information has invited Abbott Mead Vickers BBDO,

BMP DDB, Ogilvy & Mather and Young & Rubicam to pitch for a pounds 2

million national press and radio campaign to publicise the national

minimum wage, which will be introduced next April. The campaign will

target low-paid workers as well as employers who are worried about the

red tape involved.



BT’s search for a direct marketing agency to take on its 0800 free-phone

service has been called off after four months because of changes in its

marketing department. Barraclough Hall Woolston Gray is responsible for

BT’s existing 0800 direct marketing.



Delaney Fletcher Bozell has hired Andy Smith as its first board-level

operations director. He moves from St Luke’s where he was the creative

services director. Smith, who takes up the new job in early December,

will oversee traffic and production.



Fred Olsen, the cruise line, is ending its four-year relationship with

the London Advertising Partnership in spring amid speculation that it

will put more emphasis on direct marketing. The company asked five

agencies to present strategic proposals on how its pounds 750,000 budget

could be used to differentiate it from giant US rivals such as Royal

Caribbean.



The Incorporated Society of British Advertisers is to launch a free

early-warning system, alerting advertisers to possible legal pitfalls in

their campaigns. The service is administered by the solicitors, Field

Fisher Waterhouse, which specialises in ad law.



Carlton Communications has appointed Steven Cain, the Asda Group’s

marketing director, as its new chief executive. Cain, 34, takes over

from June de Moller who announced her retirement in September.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).