HOTLINE

Volvo will unveil the follow-up to its acclaimed ’twister’ commercial on Monday, kicking off a heavyweight pounds 2-pounds 3 million run on national television over the next six weeks. The spot was created by Abbott Mead Vickers BBDO and directed by Patricia Murphy at Patricia Murphy Films.

Volvo will unveil the follow-up to its acclaimed ’twister’

commercial on Monday, kicking off a heavyweight pounds 2-pounds 3

million run on national television over the next six weeks. The spot was

created by Abbott Mead Vickers BBDO and directed by Patricia Murphy at

Patricia Murphy Films.



CIA Medianetwork has begun seeking a senior management figure to take a

new role with the company. The general manager will cover the commercial

side of the business as well as client handling.



The Natural History Museum has shortlisted WCRS, Mellors Reay and

Partners and Court Burkitt and Company for its advertising account. The

previous incumbent, Leagas Delaney, parted company with the museum

earlier this year.



TSMS, the ITV sales house, has signed a new four-and-a-half-year airtime

sales contract with the Wales and West of England broadcaster, HTV. The

deal scotches speculation that Carlton UK Sales was about to poach the

account from its rival. TSMS is also looking for a high-profile

executive to represent commercial opportunities beyond spot airtime.



Levi Strauss is launching a music programme next week in association

with its media agency, Motive, and MTV Europe. MTV Base will incorporate

Levi’s branding in its title sequences. Levi’s will also promote the

show through its Original Levi’s Stores.



Ogilvy and Mather has appointed the account director, David Muir, as

new-business manager. Muir replaces Tom Vick, who is returning to

account management to run the Eagle Star account. Muir, a 1997 Campaign

Face to Watch, will work closely with Katrina Michel, O&M’s new-business

director for the UK and Europe.



Paul Twivy is still talking to the BBC about a top-level strategic

marketing job, having pulled out of the race for the newly created post

of director of marketing and communications, BBC Broadcast, some weeks

before the job went to Sue Farr (Campaign, last week).



The World Conservation Union, the 50-year-old international charity

dedicated to scientific research and nature conservation, has appointed

Ammirati Puris Lintas to handle its through-the-line global

communications. APL’s assignment will include an awareness campaign,

worth pounds 1 million, and the development of a new corporate identity.

The business will be led out of London and then rolled out across key

markets worldwide.



CIA Medianetwork has scooped the pan-European media planning and buying

account for the classic bike company, Harley-Davidson. CIA pitched for

the account - expected to be worth more than pounds 1 million in the UK

- alongside the creative agency network, Elan, whose UK partner,

Butterfield Day Devito Hockney, will handle the creative business in the

UK.



John Thater, the managing director of Emap Media, which publishes

magazines such as Broadcast and Media Week, has resigned following a

reorganisation of reporting lines by Tony Tillen, the chief executive of

the company’s umbrella, Emap Business Communications. Thater leaves the

company at the end of this week. Tony Harris, the managing director of

Emap Computing, will assume Thater’s responsibilities in a move that is

likely to lead to closer ties between the Media and Computing arms.



Wagadon has hired Tina Gaudoin, the deputy editor at Conde Nast’s

Tatler, to edit its new fashion and lifestyle women’s monthly, inspired

by the men’s magazine, Arena. The new magazine has yet to be given a

name.



Freemans, the home shopping company, has shortlisted three agencies for

its pounds 6 million through-the-line advertising account. Grey,

Barraclough Hall Woolston Gray and the incumbent, the Target

Practice-Sutch Webster, will pitch on 3 March.



Britax, the market leader in the child car safety seat business, has

moved its pounds 250,000 media planning and buying out of CIA

Medianetwork and into John Ayling and Associates.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).