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Donald Seeley, True North’s chief financial officer, is tipped to take over as chairman when Bruce Mason retires at the end of March. Company insiders say the odds favour an internal appointment and that Seeley combines knowledge of the ad business with an ability to deal with Wall Street.

Donald Seeley, True North’s chief financial officer, is tipped to

take over as chairman when Bruce Mason retires at the end of March.

Company insiders say the odds favour an internal appointment and that

Seeley combines knowledge of the ad business with an ability to deal

with Wall Street.



Ron de Pear, the managing partner of MindShare Worldwide, has been

promoted to client services director. As well as co-ordinating client

services, de Pear will head the 30-strong international division within

the agency’s headquarters.



The boxer, Prince Naseem, and the former British heavyweight champion,

Henry Cooper, are the latest celebrities to team up in a new TV

commercial for Pizza Hut. The ad makes its national debut on Friday

through Abbott Mead Vickers BBDO.



Del Monte has reduced the shortlist for its pan-European media account

to just Initiative Media and CIA Medianetwork. Mediapolis, the

incumbent, has been knocked off the shortlist.



Hoverspeed is poised to appoint Motive Communications to handle its

expanded pounds 3.5 million media account and is understood to be using

the AAR to look for a new creative agency. The agency shake-up follows

the appointment of a new marketing director, Steve Boffey, who is

planning a major relaunch programme.



The Government is to plough pounds 4 million into a Saatchi & Saatchi

campaign which aims to solve the nursing recruitment crisis. The brief

is to attract another 15,000 nurses to the NHS in order to eliminate the

current 13,000 shortage.



Mulberry, the upmarket fashion retailer, is looking for an agency.

Graham Sim, the company’s marketing director who was poached from

Clark’s shoes in May, has been talking to agencies about producing an ad

campaign to appear later this year.



Wilcon, the house-building company, has shelved plans to review its

pounds 7 million through-the-line account held by Cogent after talking

to Bates Dorland, Publicis, Lowe Howard-Spink and Manchester’s BDH

TBWA.



Mercantile Credit, the personal loans subsidiary of Barclays, has pulled

its advertising below the line and has returned to Brahm in Leeds - the

agency it left two years ago in favour of Publicis.



Optimedia has appointed Philip Talbot to the new position of director of

international clients. Talbot was previously a UK managing partner

responsible for running Renault. John Taylor, the European operations

director, has also been promoted to director of international

operations.



Channel 4 has appointed Barry Cox, the former director of the ITV

Association, as its deputy chairman. Robin Miller, the chairman of Emap,

has also been appointed to the Channel 4 board.



Western International Media has picked up the media planning and buying

for the Financial Times’s online service, ft.com. It will produce an

integrated online and mainstream campaign to promote the service and is

claiming a budget of pounds 4 million.



British Interactive Broadcasting has appointed Charles Ponsonby, the

strategic director of Selfridges Retail, as its new strategy director.

Ponsonby will oversee the marketing activities for all of BIB’s

operations.



The outdoor advertising group, Primesight, has announced it is in

negotiations that might lead to an offer for the company. Shares in the

group rose 14.9 per cent to 297 1/2p after the statement.



As of Monday, Campaign’s editorial phone number changes to 0181-267 4891

and the fax number becomes 0181-267 4915. All the journalists’ direct

lines will also change.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).