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Granada Television’s long-awaited purchase of Yorkshire Tyne Tees Television is understood to be imminent. Granada already owns 27 per cent of YTTV, the maximum allowed before a full takeover and, according to insiders, is poised to mount a full bid within the next few days.

Granada Television’s long-awaited purchase of Yorkshire Tyne Tees

Television is understood to be imminent. Granada already owns 27 per

cent of YTTV, the maximum allowed before a full takeover and, according

to insiders, is poised to mount a full bid within the next few days.



Christine Walker, the former chief executive of Zenith, is still in

negotiations with a number of potential employers and business partners.

Contrary to reports elsewhere, she has not signed an agreement with M&C

Saatchi. Talks between the two appear to be in deadlock over the issue

of majority ownership. It is thought Walker will not now make any final

decisions until after the birth of her baby, next month.



Marks and Spencer Financial Services has launched its first TV campaign

for personal loans. The two commercials, created by WWAV Rapp Collins,

will run on Channel 4 North, South and Scotland as well as ITV

Meridian.



They were piloted on Channel 4 North and Yorkshire Tyne Tees regions

last October. The TV work will also be backed by press advertising and

inserts.



TMD Carat has won a second brand from Weetabix, taking on the media

planning and buying for Crunchy Bran, which was previously handled by

Western International Media. At the same time, TMD has withdrawn from

the Legal and General media review because of client conflict. TMD works

for Abbey National.



Jackie Rainfray, the senior creative director at Publicis Focus, has

left the company. The managing director, Nick Mote, was unavailable for

comment on her departure as Campaign went to press.



Banks Hoggins O’Shea has hired John Crowther as a senior planner to work

on its Daihatsu, Teleglobe and Lec accounts as well as on new

business.



Crowther, who joins from from Abbott Mead Vickers BBDO, is best known

for developing AMV’s award-winning campaigns for Famous Grouse

whisky.



Dale Farm has appointed the Manchester agency, Cheetham Bell, to handle

its pounds 1 million advertising account after a three-way pitch. Dale

Farm, which is part of the Northern Foods Group, aims to increase sales

of milk and other goods through its daily delivery service, and has

commissioned a TV campaign to run in September in the Granada and

Central regions.



Katz Radio Sales has scooped another radio sales contract from Media

Sales and Marketing, picking up the sales representation for Surrey and

Northeast Hampshire Radio. Katz will now sell advertising airtime on

Eagle 96.4, County Sound Radio, Wey Valley Radio and Delta Radio.



Network Veka, an alliance of window manufacturers and installers, has

handed Advertising Principles its pounds 1 million advertising and media

account.



The push aims to raise consumer awareness of the alliance and encourage

companies to join.



The Network has won Severn Trent Water’s media planning and buying

business from the incumbent agency, the Media Centre, after a pitch

involving four agencies. Severn Trent is the UK’s second-largest

provider of water, spending pounds 700,000 on ads last year, according

to AC Nielsen MEAL. Its creative account remains with DMB&B.



Newsquest, the third-largest regional newspaper publisher, is to join

the sales agency, the Word, and is to renew the membership of the

Westminster Press titles it acquired last year.



D&AD is running a two-day workshop on creating radio ads in association

with the Radio Advertising Bureau. Aimed at ’young creatives with little

experience and old creatives suffering from too much television’, the

workshop takes place on 16 and 17 June. Contact Marcelle Johnson on

0171-582 6487, or Lesley Tapper 0171-306 2500 for the details.



The closing date for the Campaign Poster Advertising Awards 1997 is 16

June. For an entry pack please call Lisa Patnick on 0171-413 4391 (fax

0171-413 4331).



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