Sogood International has shortlisted two international networks to
help the soy milk brand launch an ambitious rollout across Europe. The
incumbent agency Saatchi & Saatchi will not be repitching. Sogood
International is a new joint venture between Dupont and the Australian
soyfood manufacturer Sanitarium. It spent pounds 2 million in the UK
McCann-Erickson Worldwide has appointed Gunnar Wilmot, the managing
director of the network’s Detroit office, as executive vice-president
and director of worldwide accounts. Wilmot will be responsible for all
global business handled by McCanns’ European offices.
Mother has been appointed to create a launch campaign for Britart.com, a
website selling the work of up-and-coming artists. Giles Howard, the
former sales director of Classic FM, is one of two founding partners of
the company and Richard Murphy, previously at Unilever and Tesco, is
Britart’s marketing director.
Satish Korde, the global head of Young & Rubicam’s Ford business and
vice-chairman of Y&R Inc, has been brought in from the US to take up an
indefinite posting in London. He is overseeing Y&R’s European
integration plans while running the Ford account globally.
CNN has appointed the Leith Agency in London to create a trade
Roose & Partners has poached Patty Simmers from New York-based Gotham to
handle the agency’s Reckitt Benckiser and Entenmann’s accounts. Simmers,
who takes an account director title, previously worked on Gotham’s
flagship Maybelline business.
The IPA Northern Ireland has welcomed the safeguards given by the
Independent News & Media Company regarding its purchase of Belfast
Telegraph Newspapers. The Independent holds a near monopoly in the
Republic but has claimed that it will not operate to disadvantage
Final Cut, the editing company behind commercials for One2One, Orange,
Levi’s and Renault, is launching in the US. New offices will open in New
York then Los Angeles, with the aim of servicing the increasing number
of UK agencies and production companies setting up in the region.
The National Magazine company has signed an pounds 800,000 one-year deal
with Daimler-Chrysler. The car company will advertise across all of its
titles for the coming year. NatMags is also producing a special
lifestyle supplement across five of its titles, including Company and
Starcom Motive’s media planning director, Gerry D’Angelo, has left the
agency to take up a position in Sky Television’s new-media division.
D’Angelo, who worked at the agency for seven years, will manage
new-media projects for the broadcaster.
Charles Doxat, the former managing director of FCB, will remain as a
partner following the merger of his agency AP&M, with the creative shop,
CLR. A spokesman denied reports that he was retiring.
Lowe Lintas & Partners has hired Ben Moore to run its Burger King and
Hornby accounts. He previously worked at BMP DDB on the Sony business.
He takes up his new job on 10 April.
In Real Life, the specialist brand and communications agency, has been
appointed by the Beazer Group to review its branding and communications
strategy. It pitched against Bartle Bogle Hegarty.
Western has restructured following the departure of its deputy media
director, Peter Magnani, last week to go to OMD UK. Gary Birtles has
been promoted to joint deputy managing director alongside Pru Parkinson.