HOTLINE

Sogood International has shortlisted two international networks to help the soy milk brand launch an ambitious rollout across Europe. The incumbent agency Saatchi & Saatchi will not be repitching. Sogood International is a new joint venture between Dupont and the Australian soyfood manufacturer Sanitarium. It spent pounds 2 million in the UK last year.

Sogood International has shortlisted two international networks to

help the soy milk brand launch an ambitious rollout across Europe. The

incumbent agency Saatchi & Saatchi will not be repitching. Sogood

International is a new joint venture between Dupont and the Australian

soyfood manufacturer Sanitarium. It spent pounds 2 million in the UK

last year.





McCann-Erickson Worldwide has appointed Gunnar Wilmot, the managing

director of the network’s Detroit office, as executive vice-president

and director of worldwide accounts. Wilmot will be responsible for all

global business handled by McCanns’ European offices.





Mother has been appointed to create a launch campaign for Britart.com, a

website selling the work of up-and-coming artists. Giles Howard, the

former sales director of Classic FM, is one of two founding partners of

the company and Richard Murphy, previously at Unilever and Tesco, is

Britart’s marketing director.





Satish Korde, the global head of Young & Rubicam’s Ford business and

vice-chairman of Y&R Inc, has been brought in from the US to take up an

indefinite posting in London. He is overseeing Y&R’s European

integration plans while running the Ford account globally.





CNN has appointed the Leith Agency in London to create a trade

advertising campaign.





Roose & Partners has poached Patty Simmers from New York-based Gotham to

handle the agency’s Reckitt Benckiser and Entenmann’s accounts. Simmers,

who takes an account director title, previously worked on Gotham’s

flagship Maybelline business.





The IPA Northern Ireland has welcomed the safeguards given by the

Independent News & Media Company regarding its purchase of Belfast

Telegraph Newspapers. The Independent holds a near monopoly in the

Republic but has claimed that it will not operate to disadvantage

advertisers.





Final Cut, the editing company behind commercials for One2One, Orange,

Levi’s and Renault, is launching in the US. New offices will open in New

York then Los Angeles, with the aim of servicing the increasing number

of UK agencies and production companies setting up in the region.





The National Magazine company has signed an pounds 800,000 one-year deal

with Daimler-Chrysler. The car company will advertise across all of its

titles for the coming year. NatMags is also producing a special

lifestyle supplement across five of its titles, including Company and

Esquire.





Starcom Motive’s media planning director, Gerry D’Angelo, has left the

agency to take up a position in Sky Television’s new-media division.

D’Angelo, who worked at the agency for seven years, will manage

new-media projects for the broadcaster.





Charles Doxat, the former managing director of FCB, will remain as a

partner following the merger of his agency AP&M, with the creative shop,

CLR. A spokesman denied reports that he was retiring.





Lowe Lintas & Partners has hired Ben Moore to run its Burger King and

Hornby accounts. He previously worked at BMP DDB on the Sony business.

He takes up his new job on 10 April.





In Real Life, the specialist brand and communications agency, has been

appointed by the Beazer Group to review its branding and communications

strategy. It pitched against Bartle Bogle Hegarty.





Western has restructured following the departure of its deputy media

director, Peter Magnani, last week to go to OMD UK. Gary Birtles has

been promoted to joint deputy managing director alongside Pru Parkinson.