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CDNow.com, the biggest online music outlet in the US, is talking to creative and media agencies about a pounds 10 million UK launch campaign. Helayne Spivak, J. Walter Thompson’s worldwide creative director until she resigned in October 1997, has lost a claim for defamation and gender discrimination against her former employer.

CDNow.com, the biggest online music outlet in the US, is talking to

creative and media agencies about a pounds 10 million UK launch

campaign.



It is understood that there will be a three-way contest involving

Initiative Media, GGT Direct and Carat.



The agencies have been invited to look at strategic positioning for the

company in the UK, with a view to a European roll-out. A UK version of

the site is set to launch in September.



Advertising will be restricted to offline media, with the new-media

agency, Organic, handling all of the company’s online advertising.



Organic is also co-ordinating the pitch on behalf of the client, which

has its European headquarters in London.



UK consumers can order CDs from the main US site, which offers around

half a million products. However, the campaign aims to establish the

company as a major player in the increasingly competitive online music

market in the UK.



Amazon is already well established in this country and BOL.com recently

announced that it was to start selling music in addition to books.

BOL.com is supporting the launch with a heavyweight TV campaign from M&C

Saatchi.



CDNow’s UK content will be produced in-house but deals are expected to

be made with British publishers such as IPC and Emap. The company has

links with music publications such as Rolling Stone in the US.



The site’s main premise is to undercut the high street. However, it is

also to offer a price-premium service offering two-day rather than

14-day delivery.



Latest figures for CDNow’s US business show a 150 per cent increase in

revenue for the third quarter of 1999 to dollars 36 million.



Helayne Spivak, J. Walter Thompson’s worldwide creative director

until she resigned in October 1997, has lost a claim for defamation and

gender discrimination against her former employer.



A jury in New York’s State Supreme Court dismissed Spivak’s dollars 25

million case on Monday.





Sandy Watson, who was appointed M&C Saatchi’s first head of TV in July

1996, is to leave the agency and will hand over the running of the

department to her deputy, Bruce McKelvie.





Smile, the Co-operative Bank’s online banking service, has named a

shortlist of six agencies to pitch for its advertising account. The

incumbent, Partners BDDH, will fight it out against Abbott Mead Vickers

BBDO, D’Arcy, Rainey Kelly Campbell Roalfe/Y&R, Farm and Fallon

McElligott.





Sega UK has defended itself against a complaint to the Independent

Television Commission that its advertising overstates the Dreamcast’s

online gaming capabilities. Sega claims to have fulfilled all its

promises, but says the ITC and the Broadcast Advertising Clearance

Centre cannot agree on the definition of online gaming.





Walker Media has appointed a head of international media as it looks to

build its presence outside the UK. Paul Alexander, regional media

director of Starcom Worldwide, who heads the Procter & Gamble account

for Starcom in Europe, the Middle East and Africa, takes up the post

this month.





Head New Media, the interactive arm of Lowe Lintas & Partners, has won

an online project for Unilever’s Jif detergent brand following a

three-way pitch against Deepend and Razorfish.





The Publicis network has reported a pounds 4.3 billion billings figure

for 1999 - a 25 per cent increase on the previous year. Organic growth

accounted for 12 per cent of the increase with 13 per cent coming from

the group’s global acquisition programme.





The Benetton campaign featuring US prisoners on death row has provoked

72 complaints to the Advertising Standards Authority. Complainants claim

the ads trivialise the death penalty and that the use of such images for

commercial purposes is distressing and offensive.





The Telegraph Group is running a new campaign by J. Walter Thompson and

MindShare, which will see two-week bursts of TV, radio and print

advertising once a month. The work will concentrate on specific

editorial areas in The Daily Telegraph and The Sunday Telegraph.





Archibald Ingall Stretton has held on to the through-the-line

advertising for VirginNet following the client’s discussions with other

agencies.



It is thought that the budget will increase this year to compete in the

crowded market.





The Best of Show award for broadcasting at this year’s Mobius Awards

went to a spot for Qantas entitled ’spirit’ by Singleton Ogilvy &

Mather.



The Best of Show award for print went to Leo Burnett, Chicago for

’meatloaf’, produced for Heinz.





Halifax has appointed two new non-executive directors as it looks to

bring more direct retail and media experience on to the board. Coline

McConville, chief operating officer of Clear Channel International, and

Charles Dunstone, managing director of The Carphone Warehouse, are the

new appointments.





Caroline Marshall, the editor of Campaign, leaves this week to start

maternity leave. Claire Beale, now deputy editor, will step up to editor

and John Tylee, associate editor (news), will be deputy editor until

Marshall returns in June. Meanwhile, Campaign has hired a news reporter,

Matthew Cowen, who joins from George magazine in New York.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).