CDNow.com, the biggest online music outlet in the US, is talking to
creative and media agencies about a pounds 10 million UK launch
It is understood that there will be a three-way contest involving
Initiative Media, GGT Direct and Carat.
The agencies have been invited to look at strategic positioning for the
company in the UK, with a view to a European roll-out. A UK version of
the site is set to launch in September.
Advertising will be restricted to offline media, with the new-media
agency, Organic, handling all of the company’s online advertising.
Organic is also co-ordinating the pitch on behalf of the client, which
has its European headquarters in London.
UK consumers can order CDs from the main US site, which offers around
half a million products. However, the campaign aims to establish the
company as a major player in the increasingly competitive online music
market in the UK.
Amazon is already well established in this country and BOL.com recently
announced that it was to start selling music in addition to books.
BOL.com is supporting the launch with a heavyweight TV campaign from M&C
CDNow’s UK content will be produced in-house but deals are expected to
be made with British publishers such as IPC and Emap. The company has
links with music publications such as Rolling Stone in the US.
The site’s main premise is to undercut the high street. However, it is
also to offer a price-premium service offering two-day rather than
Latest figures for CDNow’s US business show a 150 per cent increase in
revenue for the third quarter of 1999 to dollars 36 million.
Helayne Spivak, J. Walter Thompson’s worldwide creative director
until she resigned in October 1997, has lost a claim for defamation and
gender discrimination against her former employer.
A jury in New York’s State Supreme Court dismissed Spivak’s dollars 25
million case on Monday.
Sandy Watson, who was appointed M&C Saatchi’s first head of TV in July
1996, is to leave the agency and will hand over the running of the
department to her deputy, Bruce McKelvie.
Smile, the Co-operative Bank’s online banking service, has named a
shortlist of six agencies to pitch for its advertising account. The
incumbent, Partners BDDH, will fight it out against Abbott Mead Vickers
BBDO, D’Arcy, Rainey Kelly Campbell Roalfe/Y&R, Farm and Fallon
Sega UK has defended itself against a complaint to the Independent
Television Commission that its advertising overstates the Dreamcast’s
online gaming capabilities. Sega claims to have fulfilled all its
promises, but says the ITC and the Broadcast Advertising Clearance
Centre cannot agree on the definition of online gaming.
Walker Media has appointed a head of international media as it looks to
build its presence outside the UK. Paul Alexander, regional media
director of Starcom Worldwide, who heads the Procter & Gamble account
for Starcom in Europe, the Middle East and Africa, takes up the post
Head New Media, the interactive arm of Lowe Lintas & Partners, has won
an online project for Unilever’s Jif detergent brand following a
three-way pitch against Deepend and Razorfish.
The Publicis network has reported a pounds 4.3 billion billings figure
for 1999 - a 25 per cent increase on the previous year. Organic growth
accounted for 12 per cent of the increase with 13 per cent coming from
the group’s global acquisition programme.
The Benetton campaign featuring US prisoners on death row has provoked
72 complaints to the Advertising Standards Authority. Complainants claim
the ads trivialise the death penalty and that the use of such images for
commercial purposes is distressing and offensive.
The Telegraph Group is running a new campaign by J. Walter Thompson and
MindShare, which will see two-week bursts of TV, radio and print
advertising once a month. The work will concentrate on specific
editorial areas in The Daily Telegraph and The Sunday Telegraph.
Archibald Ingall Stretton has held on to the through-the-line
advertising for VirginNet following the client’s discussions with other
It is thought that the budget will increase this year to compete in the
The Best of Show award for broadcasting at this year’s Mobius Awards
went to a spot for Qantas entitled ’spirit’ by Singleton Ogilvy &
The Best of Show award for print went to Leo Burnett, Chicago for
’meatloaf’, produced for Heinz.
Halifax has appointed two new non-executive directors as it looks to
bring more direct retail and media experience on to the board. Coline
McConville, chief operating officer of Clear Channel International, and
Charles Dunstone, managing director of The Carphone Warehouse, are the
Caroline Marshall, the editor of Campaign, leaves this week to start
maternity leave. Claire Beale, now deputy editor, will step up to editor
and John Tylee, associate editor (news), will be deputy editor until
Marshall returns in June. Meanwhile, Campaign has hired a news reporter,
Matthew Cowen, who joins from George magazine in New York.