One2One has consolidated its entire pounds 43 million advertising
account into Bartle Bogle Hegarty in a move which will see Warman &
Bannister dropped from the roster. One2One spent pounds 352,000 on
business advertising during the past 12 months, according to AC Nielsen
MMS, but plans to significantly upgrade this in the coming year.
Fallon McElligott, the US-based agency network which recently sold to
Publicis, is changing its name to Fallon. Robert Senior, a partner at
Fallon in London, said: ’The name change adds clarity to our brand and
reflects what already exists. Tom McElligott left the company 19 years
Neil Hurman, the media director of Leagas Delaney, is leaving the agency
to launch an undisclosed new venture. He has been at Leagas Delaney for
Lowe Lintas & Partners has extended its relationship with Tesco by
securing the advertising account for the retailer’s tesco.com division.
A multimillion-pound advertising campaign is expected to break later
The Advertising Association’s Mackintosh Medal, which honours
outstanding personal and public service to the industry, is being
awarded to Brian Nicholson, the former chairman of the Advertising
Standards Board of Finance.
Southnews has agreed to sell the Lincolnshire Standard Group and Four
Counties Newspapers to Johnston Publishing for pounds 16.5 million. The
sale of the two companies, which between them publish 14 weekly
newspapers in Lincolnshire and Nottinghamshire, is conditional on the
secretary of state for trade and industry’s consent.
Bates Worldwide has scooped the pounds 6 million pan-European
advertising account for Vitaminic, one of Europe’s largest music sites.
Bates UK will launch a pounds 1.5 million TV, poster and online campaign
this summer with media handled by Zenith.
An innovative new service that aims to make searching the web much
easier launches next week with a pan-European campaign through Archibald
Ingall Stretton. RealNames will allow net surfers to simply key in the
name of the company or product that they are looking for. The service,
in which Microsoft has a 20 per cent stake, has been running
successfully in the US for several years.
Adidas has been named as Advertiser of the Year by the Clio Awards,
which take place in New York next week. Andrew Jaffe, the executive
director of the Clios, said the award had been given because of Adidas’
consistently creative advertising from its three agencies, Leagas
Delaney in London and San Francisco and 180 in Amsterdam.
Conde Nast has picked Jamie Bill, a former publisher of Harpers & Queen
and Esquire, to take over as the new publisher of Conde Nast Traveller.
Bill replaces Debbie Gresty who will retire at the end of July. Kate
Lowe, the former associate publisher of Conde Nast Traveller, will move
over to the position of associate publisher at Vogue.
The Amsterdam-based 180 has hired a Bartle Bogle Hegarty account man,
Nathan Plowman, to work on its flagship Adidas account. Plowman, who
joins on 1 June, worked on Audi at BBH.
Adtender.com, the online media trading agency, has hired Dominic Coupe
as its marketing director. Coupe joins from MediaVest where he worked as
a planner for eight years.
BSkyB has acquired a 20 per cent stake in Medical Information and
Broadcasting Limited with a warrant to increase the holding to 30 per
cent over time.