HOTLINE

One2One has consolidated its entire pounds 43 million advertising account into Bartle Bogle Hegarty in a move which will see Warman & Bannister dropped from the roster. One2One spent pounds 352,000 on business advertising during the past 12 months, according to AC Nielsen MMS, but plans to significantly upgrade this in the coming year.

One2One has consolidated its entire pounds 43 million advertising

account into Bartle Bogle Hegarty in a move which will see Warman &

Bannister dropped from the roster. One2One spent pounds 352,000 on

business advertising during the past 12 months, according to AC Nielsen

MMS, but plans to significantly upgrade this in the coming year.





Fallon McElligott, the US-based agency network which recently sold to

Publicis, is changing its name to Fallon. Robert Senior, a partner at

Fallon in London, said: ’The name change adds clarity to our brand and

reflects what already exists. Tom McElligott left the company 19 years

ago.’





Neil Hurman, the media director of Leagas Delaney, is leaving the agency

to launch an undisclosed new venture. He has been at Leagas Delaney for

11 years.





Lowe Lintas & Partners has extended its relationship with Tesco by

securing the advertising account for the retailer’s tesco.com division.

A multimillion-pound advertising campaign is expected to break later

this year.





The Advertising Association’s Mackintosh Medal, which honours

outstanding personal and public service to the industry, is being

awarded to Brian Nicholson, the former chairman of the Advertising

Standards Board of Finance.





Southnews has agreed to sell the Lincolnshire Standard Group and Four

Counties Newspapers to Johnston Publishing for pounds 16.5 million. The

sale of the two companies, which between them publish 14 weekly

newspapers in Lincolnshire and Nottinghamshire, is conditional on the

secretary of state for trade and industry’s consent.





Bates Worldwide has scooped the pounds 6 million pan-European

advertising account for Vitaminic, one of Europe’s largest music sites.

Bates UK will launch a pounds 1.5 million TV, poster and online campaign

this summer with media handled by Zenith.





An innovative new service that aims to make searching the web much

easier launches next week with a pan-European campaign through Archibald

Ingall Stretton. RealNames will allow net surfers to simply key in the

name of the company or product that they are looking for. The service,

in which Microsoft has a 20 per cent stake, has been running

successfully in the US for several years.





Adidas has been named as Advertiser of the Year by the Clio Awards,

which take place in New York next week. Andrew Jaffe, the executive

director of the Clios, said the award had been given because of Adidas’

consistently creative advertising from its three agencies, Leagas

Delaney in London and San Francisco and 180 in Amsterdam.





Conde Nast has picked Jamie Bill, a former publisher of Harpers & Queen

and Esquire, to take over as the new publisher of Conde Nast Traveller.

Bill replaces Debbie Gresty who will retire at the end of July. Kate

Lowe, the former associate publisher of Conde Nast Traveller, will move

over to the position of associate publisher at Vogue.





The Amsterdam-based 180 has hired a Bartle Bogle Hegarty account man,

Nathan Plowman, to work on its flagship Adidas account. Plowman, who

joins on 1 June, worked on Audi at BBH.





Adtender.com, the online media trading agency, has hired Dominic Coupe

as its marketing director. Coupe joins from MediaVest where he worked as

a planner for eight years.





BSkyB has acquired a 20 per cent stake in Medical Information and

Broadcasting Limited with a warrant to increase the holding to 30 per

cent over time.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).