M&C Saatchi has cemented its relationship with Smith & Milton by
taking a 40 per cent stake in the design group. Smith & Milton, which is
noted for its work on NatWest, Lucozade and Nestle, has worked closely
with M&C Saatchi for five years, and counts PPP Healthcare and
Sainsbury’s among its shared clients.
Fox TV is understood to be talking to agencies about a significant
advertising campaign. Three to four London agencies have already
presented to the channel and a result is understood to be imminent.
Janine Abrahams, the former marketing director at MindShare, is joining
Miles Calcraft Briginshaw Duffy as media strategy director. She was
previously at J. Walter Thompson.
Cogent has picked up the advertising account for Moneygram, the
international money transfer service. It will create a campaign to
target people who need to transfer money abroad, focusing on the speed,
convenience and reliability of the service. The media buying stays with
the incumbent, Clilverd Booth Lockett Makin.
Market Eye, the internet investment service, is looking for an agency to
create a branding campaign. The company approached six agencies at the
end of last year and will make an appointment in the next few weeks.
DMB&B Financial has been appointed to the pounds 3 million UK launch of
the global web-based travel business, worldtraveldirect.com, following a
competitive pitch against WWAV Rapp Collins.
Linda Caller, Ogilvy & Mather’s international planning director, is
leaving the agency to set up a planning consultancy. She has been with
O&M for almost 15 years.
Tim Johnson, the former creative director and partner at RPM3, has
joined the Japanese agency, Haku-hodo London, as its creative director.
Before joining RPM3, he spent eight years at CKT as creative director
and before that he was an art director at Saatchi & Saatchi.
Telewest Communications is conducting a full-scale review of all its
marketing suppliers in the run-up to its proposed merger with
Advertising and direct marketing, handled by Claydon Heeley Jones Mason,
is the first area under scrutiny, with all other areas, including media,
design and PR, to follow.
Dairycrest has finalised a shortlist of agencies to pitch for its pounds
7 million business. Grey will pitch against Banks Hoggins O’Shea/FCB and
Duckworth Finn Grubb Waters. Fallon McElligott declined to pitch for the
account, which includes the Clover and Frijj creative assignments.
FCB Worldwide has made good its promise to make Europe the focus of its
post-merger expansion plans by buying two agencies in Iberia: Portugal’s
Edson Athayde Communicacao, and Augusta BBT in Barcelona. ’Expansion,
especially in Europe, continues to be a top priority,’ said David Bell,
chairman of True North, FCB’s parent company.
The mobile phone network, Cellnet, is reviewing its implementational
planning and buying for radio and press. New PHD is the incumbent on the
account and is pitching against Zenith Media, which holds the
centralised press and radio buying account for BT, Cellnet’s parent
company. A decision is expected by next month.
London Transport has drawn up a shortlist of agencies for the statutory
review of its pounds 7 million media account. The incumbent, New PHD,
will pitch alongside Carat, MediaVest and Motive. An appointment will be
made in February.