Hotline

Bloomsbury, the publishing house, is preparing to launch a cinema advertising campaign to coincide with the paperback release of JK Rowling’s Harry Potter and the Prisoner of Azkaban this April. The company is planning to create the campaign in-house, and is seeing pitches from two unnamed production companies to make the ad.

Bloomsbury, the publishing house, is preparing to launch a cinema

advertising campaign to coincide with the paperback release of JK

Rowling’s Harry Potter and the Prisoner of Azkaban this April. The

company is planning to create the campaign in-house, and is seeing

pitches from two unnamed production companies to make the ad.





Air Miles, the British Airways loyalty scheme subsidiary, has

shortlisted Abbott Mead Vickers BBDO, TBWA GGT Simons Palmer and Miles

Calcraft Briginshaw Duffy to pitch for its creative account.



Bartle Bogle Hegarty resigned the account last December.





Michael Green, chairman of Carlton Communications, has stated that the

company seeks to significantly develop its role in TV and the net

through distributing content across all platforms from free and pay-TV

to the internet and mobile communications. Carlton has increased its ad

revenue by 8 per cent in the four months to the end of January.





AMV Advance, the unit formed by Abbott Mead Vickers BBDO’s acquisition

of Clark & Taylor last year, has won the online travel agency, eDreams.

The dollars 5 million account will be split between a UK campaign

through AMV Advance and local advertising in Italy and Spain handled by

DDB.





Miles Calcraft Briginshaw Duffy and Zenith Media have been appointed to

the launch of Petsonthebrain - the latest entrant to the online pet

product market. The site will go live in the UK first with an

international roll-out to be completed within the next six months.





RealCall, a UK-based company that helps businesses deal with inquiries

received via the internet, has awarded its global media account, worth

an initial dollars 6 million, to MindShare. The first campaign will run

in the UK and the US in March in general business and trade

publications. The campaign will be extended to mainland Europe later

this year.





The International Advertising Association has secured more than pounds 1

million of sponsorship for its World Advertising Congress, which is

being held in London from 6-9 June. Up to 2,500 delegates are expected

to attend the congress, whose key themes will be culture, creativity,

technology and ethics.





Sage has drawn up a shortlist for its through-the-line account, which is

reportedly worth pounds 5 million. Lowe Lintas & Partners, Rapier, Tullo

Marshall Warren, GGT Direct and Joshua will all pitch within the next

fortnight.





The Interpublic Group yesterday reported net profits of dollars 373.4

million for the year ending 1999, up 21 per cent on 1998. Revenues for

1999 were dollars 4.6 billion - a rise of dollars 593 million or 15 per

cent on 1998. Profits for the fourth quarter were dollars 130.1 million,

or 44 cents a share before charges, compared with dollars 106.7 million

last time. Interpublic’s agencies gained net new business during 1999 of

about dollars 1.8 billion, an increase of dollars 379 million or 26 per

cent on 1998.





Maurice Saatchi, a founding partner of M&C Saatchi, Campaign’s agency of

the year, is the winner of this year’s Publicity Club of London award

for his contribution to advertising and marketing. The award will be

presented at a Mansion House lunch on 6 April.





Optimedia International has become the first company to subscribe to the

Nielsen NetRatings internet measurement service on a global basis.



The Nielsen NetRatings system provides up-to-the-minute audience

information on websites and ad banners.





The closing date for entries to the second Campaign Direct Awards is

today (Friday 25 February). Contact Sam Graham on 0171-413 4047 for

details.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).