Carlton Communications has announced a dollars 228 million
pan-European venture with Germany’s Kirch, Italy’s Mediaset, France’s
TF1 and Spain’s Telecinco to invest in internet and interactive
projects. Unveiling its first-half results, Carlton also said solid
growth in advertising revenue helped lift pre-tax profit before digital
costs and exceptionals to pounds 171 million from a previous pounds
Emirates Airlines is poised to appoint HDM to its pounds 2 million UK
advertising account. The London-based travel specialist shop pitched
against Doner Cardwell Hawkins and Court Burkitt & Company for the
business, which was previously handled by Partners BDDH.
The dairy food company Yeo Valley is looking for creative and media
agencies to handle its first advertising campaign. The company refused
to comment on the search but is thought to be in the process of
finalising its shortlists.
Sacla, the Italian pasta sauces company, has appointed M&C Saatchi’s
through-the-line agency Lida for a pounds 2 million relaunch of the
brand. Sacla appointed Lida without a formal pitch.
GGT Direct Advertising is changing its name to TBWA GGT Direct. The
direct marketing agency is rebranding to clarify and recognise its
parentage - it has been part of the TBWA Group for almost two years.
Management Today, the Haymarket-published business magazine, has
appointed Andy Farthing as advertising director, a newly created post.
Farthing joins Management Today from Express Newspapers, where he is the
group head of advertising at the Daily Star.
Three of the UK’s top photographers have donated their time free in
order to create an ad campaign aimed at generating awareness about the
forthcoming NABS Week. Tim O’ Sullivan, Spencer Rowell and Hugh Johnson
shot the ads, which were written and art directed by HPT Brand
Response’s Paul Sugget and Matt Williams.
Hello! magazine has lured Charlotte Stockting, the head of marketing and
research at Carlton Screen Advertising, to become the magazine’s
commercial director. Stockting is a former publisher at Elle.
Lowe Direct and Head New Media have picked Joy Taylor to take charge of
e-business for both agencies. Taylor was previously business development
manager for Yes Television Asia-Pacific. Lowe Direct’s managing partner,
Tony Watson, said the joint appointment reflects the convergence of
direct and digital marketing and would strengthen the co-operation
between the two agencies.
Day and corporate passes are being made available for the International
Advertising Association’s London 2000 congress to enable different
people from the same company to attend different sessions. Day passes
cost pounds 350 while corporate passes, valid for the entire congress
from 6 to 9 June, are available at pounds 1,000.
Colin Wheeler, who quit as Bozell’s client services director for Europe,
the Middle East and Africa in January, has been appointed business
development director of the Teamworks agency. The hiring coincides with
the agency’s relaunch and merger of its London and Basingstoke
Hugh Salmon & Partners has appointed its first planner. She is Catherine
Woolcott, previously at the research company Cragg Ross & Dawson.
The IPA is updating its research on women in advertising with a
questionnaire which has been posted on the agency trade body’s website
(www.ipa.co.uk). Men and women are being invited to give their views on
discrimination and working practices.