HOTLINE

WPP and Young & Rubicam are reported to have drawn up an agreement preventing WPP from attempting a hostile takeover of Y&R while talks continue. The US-based Y&R is thought to be holding talks with other companies. WPP released its first-quarter figures this week, revealing the its revenues rose almost 20 per cent to pounds 558 million.

WPP and Young & Rubicam are reported to have drawn up an agreement

preventing WPP from attempting a hostile takeover of Y&R while talks

continue. The US-based Y&R is thought to be holding talks with other

companies. WPP released its first-quarter figures this week, revealing

the its revenues rose almost 20 per cent to pounds 558 million.





Omnicom posted first-quarter profits of dollars 143.5 million this week,

up from dollars 65.6 million for the same period last year. Omnicom, the

world’s largest advertising company, credited the bigger-than-expected

profits boost to new-business wins of dollars 1.3 billion, including

Charles Schwab and Energizer batteries.





FT Marketwatch is holding pitches for its pounds 10 million pan-European

account. WCRS, Delaney Lund Knox Warren & Partners, Leagas Delaney, M&C

Saatchi and Bartle Bogle Hegarty are understood to be pitching for the

business.





ITV has appointed Maureen Duffy, the former group media director and

world partner of J. Walter Thompson, as controller of daytime

programming. Duffy was most recently the BBC’s controller of television

marketing.





Europe’s first mobile phone-based e-commerce service has picked Barrett

Cernis Delves to handle its pounds 5 million UK account ahead of a

launch this summer. 12Snap offers mobile users the chance to conduct

business using their text messaging systems. BJK&E will handle the media

account.





Grey has seen off competition from TBWA GGT Simons Palmer and OgilvyOne

to win the COI/Inland Revenue tax fraud task. MediaCom TMB has won the

media planning and buying business.





The Newspaper Society council has nominated Edwin Boorman, the chairman

and chief executive of Kent Messenger Group, as the society’s next

vice-president. Boorman will take over from Alec Davidson, who will

succeed president James Evans in July. Boorman’s appointment is subject

to approval at the May annual general meeting.





Miramax Films has appointed M&C Saatchi to work on its corporate

sponsorships, film tie-ins and creative and strategic consulting

projects. M&C will work on the assignments mainly out of the US.





The Amsterdam agency 180 has promoted Lorenzo de Rita to the new

position of creative director. Since joining as associate creative

director last year, the Italian-born de Rita has worked on several key

campaigns including its Adidas work featuring the sports stars Jonah

Lomu, David Beckham and Anna Kournikova. De Rita will report to the

managing creative director Larry Frey.





A media student is considering legal action against D’Arcy for allegedly

ripping off her idea and using it in a magazine ad for Maltesers. Liz

Jones, 23, said she was waiting to hear from lawyers who are examining

her case. D’Arcy denies plagiarism.





Orange has shortlisted TBWA GGT Simons Palmer and incumbent WCRS for its

pounds 30 million account. The mobile phone operator dropped HHCL &

Partners and Lowe Lintas from its list following the initial round of

pitches last week. The media account, held by Mediapolis, is unaffected

by the review.





Stefano Hatfield, editor-in-chief of Campaign, has been appointed

managing director of Advertising Age International, based in New York.

He leaves the magazine immediately. Claire Beale, acting editor of

Campaign, said: ’It’s one of those jobs you have to take. We wish him

all the best.’ Hatfield said: ’I’ve had a fantastic nine years here and

I leave knowing the magazine is in great shape for the future. But even

though I resigned on a Wednesday they still only give me the bottom

Hotline slot’.