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Microsoft has launched its largest consumer marketing campaign as it aims to build the internet service and content provider MSN into a global brand. The pounds 150 million ad push, through McCann-Erickson, aims to appeal to occasional internet users who are jaded by their experiences online. Euro RSCG Wnek Gosper will continue to handle product advertising in the UK.

Microsoft has launched its largest consumer marketing campaign as it aims to build the internet service and content provider MSN into a global brand. The pounds 150 million ad push, through McCann-Erickson, aims to appeal to occasional internet users who are jaded by their experiences online. Euro RSCG Wnek Gosper will continue to handle product advertising in the UK.